eTrigue

JANUARY 16, 2024

Build an effective ABM strategy. Ready to learn more about how to get the data you need for effective marketing outreach? Once your data is aligned, you will be able to build your marketing strategy foundation including campaign themes, and matching trigger offers and content for each buyer group (net new logos vs installed base).

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

eTrigue

FEBRUARY 2, 2022

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. There is a learning curve, but you can start simply and build sophistication as you learn to effectively leverage the tools. In the end, the gains are worth it. Give me some specific comparisons.”

Marketing Automation Services 78

Marketing Automation Services Marketing Automation Email Marketing Automation 78

eTrigue

FEBRUARY 23, 2022

Don’t be left out with a could be more effective partner model as you struggle with…. Note from the Channel Marketing report: “ Of the respondents, 82% will be adding to their roster of partners”. Yet Forrester in a 2021 report states: “Nine of ten new partner/vendor relationships fail to return value, should you need them”.

Advertising Agencies 78

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 78

eTrigue

DECEMBER 2, 2021

Customers now have the power; especially in B-to-B where they control the dialog, establish the rules of engagement, define the information they need, and the channels used It’s tougher than ever to identify and reach the actual buyer with relevant communications; invisible buying committees are the norm and customer advocates must often be equipped (..)

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

eTrigue

NOVEMBER 2, 2021

Marketing automation presents the single easiest solution to the burdensome effect email can have on a marketer’s time. Thankfully, certain tools have come to the rescue of our cramped fingers … ergonomic wrist pads, laptop risers, and oh, marketing automation.

Email Marketing 78

Email Marketing Marketing Automation Services Trigger Marketing Lead Scoring 78

eTrigue

SEPTEMBER 2, 2021

When Salesforce realized that they were not utilizing the power of their customer’s voice effectively to boost their bottom line, they started a “Video Testimonial Gathering campaign.” More often than not, customers relate better to fellow customers who have passed through the same challenge than an expert.

Video Marketing 78

Video Marketing High Quality Lead Customer Satisfaction Youtube 78