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Cintell

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The Right Customer at the Right time

Cintell

Creating personas using attributes, characteristics and interests is a necessary step to effectively segment and identify the right customers. Learning their evolving interests and preferences will provide key insights into when and how to effectively engage with them.

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Video: From PDFs to Action, Reinvent Your B2B Personas

Cintell

We know personas are an effective way of understanding buyers, but not if they’re hiding at the back of a desk drawer in a PDF, full of assumptions, or rarely updated. I happily took the opportunity to cover the fast-changing world of customer intelligence.

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38 Handy Stats to Prove the Value of Personas

Cintell

Engages buyer earlier and more effectively. Persona-driven marketing is 3X more effective (SiriusDecisions). as likely to be effective or very effective at using personas than those who miss lead and revenue goals. SiriusDecisions). Focuses messaging; increases precision of targeting. Improves sales productivity.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

” “I just refreshed our buyer personas and want to use them more effectively.” Marketing operations professionals play a large role in ensuring effective inbound and outbound interactions by matching persona-based attributes with individual contacts. Measuring Persona-based Performance.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

The Bad Stuff: I think it’s hard for marketers / companies to create and use personas effectively because it takes a lot of time and energy to create personas and use them effectively…and keep them fresh. Like anything in marketing today, it’s never done.

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

They will help you focus on the most important challenges your buyers’ experience, and give you a basic framework for building effective videos. While not an exhaustive step-by-step process, these tips will help elevate your videos. Identify a Big Hairy Problem. Identifying a big, hairy problem should be easy.

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The 4 Best Moments from MarketingProfs B2B Forum 2015 #MPB2B

Cintell

We saw them all over the event, signaling to us an overwhelming majority of marketers who know that putting the buyer first is critical for effective B2B marketing. (Or ” pins we put in each attendee’s SWAG bag. Or they wanted the free cash we handed out to lucky marketers spotted wearing the pins.