B2B Memes

SEPTEMBER 18, 2012

Related posts: Three Tips for Simple but Effective Infographics. I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. Well done, Allison et al! To Post or Not to Post. An Infographic on the Right Track: Grad School to Google.

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B2B Memes

FEBRUARY 28, 2012

You can already buy the discounted e-book on Smashwords ; but Amazon requires a review of all changes, so it may not take effect for the Kindle version until leap day proper. Managing one-day sales, it appears, can be a bit tricky. Likewise, the price might not return to the regular $2.99 until a few hours after leap day.

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B2B Memes

JUNE 7, 2012

My point yesterday was that long-form writing, such as a book, often engages readers effectively. Talented writers can reel off long, polysyllabic sentences to brilliant effect; inept writers can produce wretched short ones. Yesterday, I celebrated long writing. Today, I’m going to demonize it. The Fog Index Algorithm.

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B2B Memes

JANUARY 26, 2012

Three Tips for Simple but Effective Infographics. I’ve attempted a bit of research on the genesis of this infographic and how it was built, but have come up empty-handed. If you know something more about it, why not share it in the comments? Related posts: Infographic skills: No longer optional for journalists.

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B2B Memes

FEBRUARY 1, 2012

It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. I’m not sure one’s number of followers is a good proxy for effective use of Twitter, but let’s assume that it is. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal.

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B2B Memes

SEPTEMBER 28, 2011

These filters are reinforced on a larger scale by devices like best-seller lists or books such as Andrew Keen’s The Cult of the Amateur , which either by effect or intent try to set limits on what is worth writing, publishing, or reading. 5 Keys to Effective B2B Content.

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B2B Memes

AUGUST 31, 2010

It can be an effective approach, but it’s not without landmines. Copyblogger and popular music: “ The Eminem Guide to Becoming a Writing and Marketing Machine ” or “ 5 Things Depeche Mode Can Teach You About Effective Online Marketing.”. But for lots of B2B bloggers, the logical connection is less important than the personal one.

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B2B Memes

JULY 5, 2012

Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices. Finding the proper level of involvement with marketing (particularly in sponsored webinars, a medium uniquely popular in trade publishing). Managing freelancers, particularly with respect to expectations regarding plagiarism and attribution.

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B2B Memes

APRIL 27, 2011

The effect, as Rubesch cautiously puts it, is “to make Newt’s supporters look more multi-cultural and diverse than perhaps they are in actuality.” The people in that picture aren’t real people—they were effectively turned into icons by Getty Images. The lesson here is to respect the generic nature of stock photography.

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B2B Memes

MARCH 12, 2010

The challenge for editors is not to eliminate such content, but to manage it effectively. There’s a place for it in most publications; accept it for what it is and you will be on the way to handling it more effectively. Like it or not, there is a role in most publications for run-of-the-mill, commodity content.

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B2B Memes

MARCH 25, 2011

But something as simple as a map or an annotated photograph can qualify as an infographic and enhance the effectiveness of a story. “Google’s Collateral Damage,” for instance, was produced for SEO Book by infographic specialist Jess Bachman , and presumably did not come cheap or without many hours of planning.

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B2B Memes

OCTOBER 9, 2012

This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”.

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B2B Memes

OCTOBER 9, 2012

This, I take it, is what Digital First Media CEO John Paton, much criticized of late , is getting at when he said that his “digital first strategy is centered on the cost-effective creation of content and sales and not the legacy modes of production.”.

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Advertising Mediums Distribution Efficiency Course 100

B2B Memes

NOVEMBER 28, 2011

As Jeff Jarvis puts it , changes in the nature of media create effective new ways to communicate: “No longer do the means of production and distribution of media necessitate boxing the world into neat, squared-off spaces published once a day and well after the fact.

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B2B Memes

JANUARY 24, 2012

Most writers,” I wrote in declaring that print is effectively dead , “don’t care in a meaningful way about the physical presence of a book. Last month in this blog, I made a statement that at the time seemed obvious, but now seems rash. They just want to tell a story, or convey information, or to create works of art out of their words.”.

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B2B Memes

DECEMBER 3, 2011

To explain in whatever we were reading the surprisingly unexciting effects of a momentous epiphany on a character, he told us a Zen story: A student asks his master, “Before enlightenment, I chopped wood and carried water. What do I do after?

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B2B Memes

APRIL 12, 2011

Nothing that On24 does with this platform is revolutionary, but it seems to integrate existing technologies and social-media tools smoothly and effectively. I’d recommend that you read more for yourself, both on the On24 site and elsewhere.

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B2B Memes

JUNE 30, 2011

In effect, it drains the life out of both. Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts.

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B2B Memes

DECEMBER 16, 2010

Well-known influencers like David Meerman Scott , Valeria Maltoni , and Joe Pulizzi have all made the case that journalistic skills like telling stories, doing research, and understanding audiences are critical to effective content creation. But one journalistic skill rarely mentioned is the ability both to ask and to answer tough questions.

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B2B Memes

APRIL 10, 2012

One reason, of course, is that most blogs, like mine, alas, don’t get many comments to begin with (other than the spammy variety that Akismet so silently and effectively filters out).

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B2B Memes

DECEMBER 12, 2011

This effect is made possible by capturing far more data than a typical camera. Rather than focusing when you take the picture, you let others focus it later, when they view the image, by clicking on the area they want to see clearly. See Lytro’s examples.).

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B2B Memes

MAY 9, 2012

Writing about Ben Huh, GigaOm’s Ingram says that “in order to be effective, journalism needs to be personal.” Covering a “nearly naked” protest by university students, she tweeted a number of photos of the protestors accompanied by “snarky” comments about their physiques. Neither her Twitter followers nor her employers found it amusing.

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B2B Memes

OCTOBER 6, 2011

Though I suspect it’s partly for entertainingly hyperbolic effect, Manjoo claims to be “terrified” that his livelihood as a writer is in peril. Two of those companies, Narrative Science and Automated Insights , are developing programs that churn through computerized data about sports and other topics and spit out news stories.

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B2B Memes

NOVEMBER 12, 2010

There can be good editorial and bad editorial, but buried not so deeply in the word is the intent to get the facts straight, state them effectively, and serve the reader well. Because unlike content , editorial isn’t a neutral term.

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B2B Memes

MARCH 2, 2010

As gimmicks go, they are effective. They are gimmicks. That is, cheap tricks designed to attract attention, not tools to convey information. Far from saving print, they simply confirm its decline.

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B2B Memes

DECEMBER 10, 2010

The problem with relying only on disclosure in passing, in an article where you think it’s relevant, she argues, is that “you’re less likely to gain the visibility needed to make transparency effective.” Building a page devoted to those disclosures helps ensure visibility. To me, at least, it’s an appealing theory.

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B2B Memes

JUNE 22, 2010

In the end, though, what matters is whether ghost blogging is effective. So for me, it’s not a question of whether CEOs have the right to use ghost writers. Nor do I think writers should feel tainted by ghosting. Without the commitment to blogging that writing it yourself represents, the answer will almost always be no.

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B2B Memes

DECEMBER 2, 2010

The process of crafting a good nut graph will help clarify what you want to achieve in your blog post, and help ensure that you effectively convey it to your reader. If you’re not already a “nutsheller,” as experienced nut-graph writers are called, Scanlan’s article can help you become one.

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B2B Memes

OCTOBER 12, 2010

But it does mean that a blog is not simply a sterile, inert container that has no effect on its content. Readers expect more immediacy, more transparency, more injection of the self, and more interactivity in their news content. I don’t think that means you can’t practice journalism in a blog. And I, for one, think that’s a good thing.

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B2B Memes

AUGUST 9, 2012

But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely. It’s undoubtedly true that the digital revolution has made us more sociable as people. I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel.

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Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely. It’s undoubtedly true that the digital revolution has made us more sociable as people. I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel.

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Validation Content Blogger Social Media 100

B2B Memes

DECEMBER 3, 2010

Until yesterday, however, the most radically effective solution of all had never occurred to me: Don’t use slides at all. Now before you conclude that I’ve lost my mind, let me share my experience with you.

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B2B Memes

MARCH 9, 2011

To my mind, neither of these changes has any effect on the social aspects of his blog. For that reason, he’s now including “a modest amount” of advertising in his sidebar. In addition, he’s vowed to share any revenue from the site with four frequent guest bloggers.

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B2B Memes

AUGUST 12, 2011

While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general. The other editors do at least a little curation of outside content, but only two, Editors 1 and 6, are much disposed towards conversation.

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B2B Memes

MAY 2, 2011

The weekend before 9/11, the supply line to a water dispenser in my company’s kitchen had burst, and on Monday the 10th, the staff spent much of the day dealing with the effects and working with water damage specialists. But text messaging was in its infancy, and the social web was yet to be born. A little after 6 a.m.

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B2B Memes

MARCH 26, 2010

What bothers Spolsky isn’t that his intent or his ideas were changed; in fact, he says, they were communicated more effectively. Or I slipped into an alternate universe where Joel Spolsky is left-handed and everything he does is subtlely [ sic ] different.&#. His problem is that his voice was changed.

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B2B Memes

OCTOBER 8, 2010

To be effective in social media, you have to be in control of your identity. But in social media, as Gary Vaynerchuk has said , there’s no avoiding it: “Everyone—EVERYONE—needs to start thinking of themselves as a brand. It is no longer an option; it is a necessity.” Thinking of yourself as a brand is one way to achieve that control.

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