B2B Marketing Traction

OCTOBER 2, 2015

Content marketing often requires a high volume of publishing to be effective. Visual marketing project management is highly effective. With multiple social media platforms on which you can market, and each one requiring different formats and messaging, there is even more for marketers to do today.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

NOVEMBER 19, 2014

For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition. You can survey your customers to find out which competitors were included in their review.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

JULY 16, 2014

That’s a toolbox that doesn’t contain the most effective tools and isn’t competitive. Find out the best way to reach your audience and stay within budget, using the m0st effective tools out there, old and new. I believe in integrated and strategic marketing. ” or, “We need social media!

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 23, 2015

Mobile site builder utilities may be a faster, cost-effective fix, but buyer beware – do your research. More effective? I have used one of these products, but I have to caution you – it was not that intuitive for a non-programmer and is not the best solution. Program a custom version of the site. Contact New Incite today.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

OCTOBER 24, 2014

In talking to several businesses recently, I realized an important benefit of investing in effective, creative B2B marketing campaigns. We’ve worked with hundreds of businesses to analyze opportunities and create effective and fun marketing campaigns. That has big benefits. Contact New Incite today. Some Rights Reserved.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

APRIL 19, 2013

Effective marketing is not about winning design awards. Effective marketing is about getting results. Over the years as a marketing consultant ( I founded New Incite in April of 1997 ), I have observed that a lot of people get bogged down in the details and don’t pay enough attention to results.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

MARCH 18, 2013

You can integrate this data into your CRM system, so you begin to see any effect social media has on your prospects’ buy cycle. At New Incite, we’ve developed a very cost-effective and practical approach. Most platforms have automatic statistics programs that monitor reach and engagement.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

FEBRUARY 5, 2016

can use effectively. Basically, if the plan is not comprehensive or lacks important information, it won’t be effective. When creating a new or updating an existing web site, marketing professionals have a tough role to play. The solution is a written web site project plan. What keywords will be used? Web site plans are not foolproof.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

MAY 11, 2012

Now with research being done in neuroscience and the emerging practice of neuromarketing, there is more thought that focus groups are not effective. They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. What do you think?

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

JANUARY 16, 2014

Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. It was a very interesting conversation, and it got me thinking about the breadth and depth of skills today’s CMO has to have to effect change and growth for their organization.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

OCTOBER 30, 2015

Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. Many templates and plugins are free, which can be very cost-effective. I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

SEPTEMBER 18, 2015

“We provide blue widgets to office workers to improve productivity at a cost-effective price.” If you forget to do it, anything you do will be less effective. Fourth, you need to distill what you learn into a positioning statement. Positioning statements are internal and often have a standard format.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. It’s my opinion that as long as someone in your business or organization reviews and approves the blog posts, a blog ghostwriter can be highly effective and an authentic reflection of your business. Over 90% of blogs that get started are abandoned. Please comment below.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

OCTOBER 27, 2011

A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. In today’s economy, every dollar you spend on marketing must produce results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 3, 2011

” The old approach to product development and launch – develop the product and then work on the launch in a linear fashion – isn’t effective in today’s fast-paced technology world. It’ll make your launch that much more effective and help you reduce time-to-revenue for your business.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

MARCH 27, 2012

Publish information cost-effectively. They are a very cost-effective way to communicate your marketing messages. Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. Increase content creation for your company.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

AUGUST 11, 2011

Instead, price increases can be used to close more sales before an increase is in effect, but they will not be effective if demand for your product is elastic due to lots of competition, ability of buyers to change vendors easily, and lack of differentiation.

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

MAY 23, 2013

Social media isn’t the only way, it’s just a newer, cost-effective way. .” The chasm is the point where a technology moves beyond the early adopters (the techies, the geeks who buy early) and successfully sells into the mass market. It’s critical to being a big success.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

JUNE 6, 2013

What online campaigns are the most effective? What sequence of pages do people visit on the site? Am I attracting the wrong audience to my website? Where are my site visitors located? From what locations do active buyers come? What is the top content on my site? What keywords do visitors who spend longer on the site use?

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

JUNE 17, 2014

WordPress is open source and extremely cost-effective, but if a site calls for custom features and designs it may be more cost-effective to code the site from scratch. Today there are many options for your website technology platform, and it’s important to know which one will best suit the needs of your company.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 9, 2012

You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive. With inbound marketing, prospects self-select themselves.

Inbound Marketing 100

Inbound Marketing Sales Qualified Leads Loyalty High Quality Lead 100

B2B Marketing Traction

JANUARY 27, 2012

At New Incite, we create cost-effective websites that include organic, white-hat search engine optimization (the kind that doesn’t get you de-listed by Google!) Your page URLs aren’t keyword rich. If you own any of the ten reasons people don’t find you on the Internet, it might be time to update your website.

Sales Qualified Leads 100

Sales Qualified Leads Tagging High Quality Lead Keywords 100

B2B Marketing Traction

JULY 31, 2013

I found these articles helpful in understanding the recent effects of Google Penguin 2.0: So, for the foreseeable future (or until the next algorithm change) it’s time to add valuable content to your website and social media profiles. Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! Guest Blogging For Links?

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Are you using social media in a measured and effective way? Or, are you just doing exactly what the competition does? Are your design, colors, website old or shiny and new? Do you leverage technology? Or, are you behind the times? Do you have a company blog? A LinkedIn company profile? Do you showcase others in your marketing?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 8, 2013

It’s a really effective facilitated discussion each week about best practices in B2B marketing. I know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. I participate in a great Twitter chat for B2B marketers every Thursday at 5 PM PST.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

JUNE 25, 2014

Do you need an effective customer marketing program? When customers buy more from you, they become more loyal (source: Outsourcing Trends, www.salesandmarketing.com , January/February 2010 ) and more apt to advocate your brand. Contact New Incite today. inbound marketing content customer marketing'

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

OCTOBER 28, 2009

Believe me, you don’t remember much when thirty people give their pitches at 7:30 in the morning (and some of the pitches are not as effective as they could be). What if, in addition to an effective elevator pitch, members pass out an superb one-sheet with a compelling title? How important is the sender or the offer?”

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 21, 2012

Save money – if you are getting a senior level marketer on an outsource basis, having that person part-time is more cost effective than hiring full-time. ( Senior-level marketing expertise – make sure your outsource marketing person has experience to bring to the table.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

JANUARY 14, 2014

It’s true that landing pages are effective for your marketing, but be careful not to create a website hierarchy that is flat. Minimize features that are unwieldy on mobile devices (my pet peeve – dialogue boxes asking you to confirm an action and that require you to enlarge the box before you reply).

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

NOVEMBER 11, 2014

The mechanics seem easy, but making your update effective (eye-catching, compelling, and engaging) is not as easy. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast! Here’s how to do it right. Include an image or photo with your update. Everything is more visual on social media.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

MARCH 8, 2012

Do you need help creating a more effective, engaging, and likeable website? Make sure your website likeable, conversational and engaging, not static and full of business-speak. You’ll stand out from your competitors for doing so. Contact New Incite today – we’ve been creating new and updating existing websites since 1998.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

FEBRUARY 28, 2013

They regularly apply prevailing ethical norms and laws and also have moral imagination – the ability to imagine the effects and ramifications of certain marketing actions. These are the folks that have reached a high level of moral development and are able to act upon it. Unfortunately, at present, few managers reach this level.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

AUGUST 29, 2011

Now is the time for B2B Marketers to invest small amounts in marketing programs - by doing research to find new or validate existing market opportunities, confirming or updating marketing messaging, or identifying new marketing technologies and media that might offer better or more cost-effective results.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

SEPTEMBER 21, 2012

This outsource approach to marketing execution is certainly more cost-effective than hiring employees or an ad agency with overhead. Outsource or Interim CMOs can come into the marketing startup process at any point. Maybe you’ve already validated your concept and done a branding exercise, and now you just need to make it happen.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

JANUARY 17, 2013

Social media hasn’t been proven in all industries at this point, but some, especially those that were hard hit by the great recession of 2007-8, are adopting social media as a cost-effective way to increase brand awareness.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

MARCH 21, 2013

The effect of Penguin is plain and simple. Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It Businesses are still trying to figure out what happened today.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

JANUARY 8, 2013

For small to mid-size companies, non-profits and start-ups, a temporary or interim CMO can be a great and cost-effective solution. I’m not saying that full-time CMOs just sit at their desks with little or nothing to do. As a CMO for Hire, of course I like the term “Supertemp” better than “Disposable Worker.”

Work Management 100

Work Management Planning CMO Marketing Management 100