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FEBRUARY 16, 2024

An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. 27% say it’s getting overwhelming. 14% say that “it makes them want to pull their hair out.”

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MARCH 20, 2018

The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well as any business doing business with them, regardless of where they are based. Learn what Marketers need to know about GDPR today.

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AUGUST 28, 2018

ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help.

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SEPTEMBER 24, 2023

You can also leverage resources like Act-On’s SEO audit tool to more effectively optimize content and improve search engine rankings. And we realize that, yes, SEO can be confusing. Consider starting small, experimenting, measuring results, and pivoting if needed.

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MARCH 27, 2018

Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances.

Tips 107

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MAY 22, 2018

The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business doing business with them, regardless of where they are based. Here is a Top 10 question video that helps you achieve GDPR compliance.

Video Marketing 100

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APRIL 3, 2018

The European Union's General Data Protection Regulation, GDPR, takes effect on May 25th and is the biggest change to the internet in a generation. Learn about GDPR compliance, and preparing your gated forms to have clear, opt-in consent.

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OCTOBER 4, 2023

This data-driven approach enables you to create more effective and compelling email campaigns that resonate with your audience on a deeper level. Are certain CTAs driving more conversions, while others go unnoticed? By identifying high-performing CTAs, you can replicate their success in future campaigns.

Marketing Automation Services 151

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SEPTEMBER 24, 2023

This blog on amazingly effective email subject lines is one of our current ‘rock stars.’ Simple SEO: Link to high-traffic web pages. Do you have rock star web pages? You know, the ones pulling in far more traffic than the rest? We’ll let you in on a little secret. But here’s the point: You want to squeeze these pages for all they’re worth.

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MARCH 1, 2024

How marketing can help sales nurture prospects to create opportunities Relevance to your audience’s needs, aligning it with your lead nurture efforts, and following up effectively are critical areas of focus when building a marketing pipeline, according to Jeff. “If How is that possible?” Run experiments. Pinpoint success.

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OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. Try using SMS to offer exclusive pre-release access to a product, or deep discounts for loyal customers.

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OCTOBER 2, 2023

And research shows content marketing can be incredibly effective for financial services marketers, with organic search driving up to 64% of calls. They also use data and analytics tools to more effectively understand member behavior and run reports. The credit union is experiencing a 300% increase in open rates and follow-up emails.

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SEPTEMBER 28, 2023

We recommend focusing on three pillars for efficient, effective, and sustainable scalability. When you move from a cobbled-together set of disparate tools to one cohesive platform, you make marketing more effective and set the stage for anticipated, sustained, and scalable business growth. So, where do you start?

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NOVEMBER 7, 2023

Effective email strategy, and strong deliverability, always rests on a foundation of high quality lists with the right information. Consider the factors below when scheduling out your campaigns: Email volume Your email volume can have a drastic effect on deliverability and reputation.

Deliverability 187

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DECEMBER 8, 2023

Although this process works, there is a more effective method to save time and improve data integrity. Now you need to consider how your contacts and lists will migrate. Unfortunately, many organizations make the mistake of trying to pull lists from their already-segmented CRM.

Marketing Automation Services 228

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NOVEMBER 27, 2023

Then, you can reuse content effectively by breaking it into series pieces. This includes white papers, videos, blog posts, articles, use cases, guest blogs, etc. Categorize them by the prospect they were designed for (buyer persona, stage in the journey, etc.). Also, less is more when delivering content.

Sales Qualified Leads 187

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FEBRUARY 6, 2024

Although this process works, there is a more effective method to save time and improve data integrity. Now you need to consider how your contacts and lists will migrate. Unfortunately, many organizations make the mistake of trying to pull lists from their already-segmented CRM.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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SEPTEMBER 24, 2023

According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are. Especially if you’re looking to build connections and have conversations with your fellow B2B marketers.

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FEBRUARY 26, 2024

Programmatic advertising uses data to make decisions about which ads to buy in real-time, with the goal of improving the efficiency of the ad buying process and the effectiveness of the ads themselves. What is Reach? Reach is the total number of people who see your ad. What is Real-Time Bidding?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 25, 2023

It helps your marketing team know what information to prioritize on dynamic forms , and build effective progressive profiling. When marketing and sales teams agree on these granular definitions, it helps everyone avoid wasting time on leads that aren’t likely to become customers. It makes reporting much easier.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130