Salesforce Marketing Cloud

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. pushed back on DEI initiatives in higher education in 2023.

Education 59

Education Trends Ethics Barriers 59

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 75

Education Rules Budget Programs Planning 75

Oktopost

APRIL 18, 2024

Don’t let your data just sit; let Patrick show you how to make it work for you. His experience working along the entire product lifecycle allows him to have a unique view of how to strategically reach company goals.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Biznology

FEBRUARY 2, 2022

It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. Here are four ways to educate your constituents and further your mission in the process: History: Going back to the beginning of a challenge can set the stage for meeting it today.

Education 104

Education Storytelling Statistics Custom Publishing 104

Heinz Marketing

NOVEMBER 8, 2021

Coming from the education world into B2B marketing seems like quite a big shift. As part of my past work, I led communications and storytelling for an education research organization. However, there is more to it than just storytelling, so here are three of the lessons I learned in education, and how they apply to B2B.

Education 99

Education B2B Thought Leadership B2B Thought Leadership 99

Net-Results

MAY 22, 2019

Depending on the size and budget of the educational institution, any marketing automation platform that would normally fit an equally sized business will fit the bill. The post What marketing automation tools work best for higher education? Amongst others, Washington State University is one of our customers.

Marketing Automation Services 75

Marketing Automation Services Education Budget Programs Marketing Automation 75

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. It was important to Channable to be able to work independently in the Northpass platform, uploading content and tweaking design rather than sending content to Northpass to upload.

Education 127

Education Advertising Agencies Paid Search Agency Work Management 127

Choozle

OCTOBER 1, 2021

Choozle’s culture is built around supporting our employees and making sure they have every opportunity to feel happy when they come to work. We checked in with just a few of our employees utilizing their quarterly education stipends for some exciting activities and educational opportunities. I’ll absolutely be doing this again.

Education 104

Education Paid Search Agency Companies Class 104

Marketing Insider Group

JULY 31, 2023

It’s versatile, practical, and can work for just about any business. If you’re in healthcare, education, or manufacturing, for example, there’s likely a Vertical SaaS solution out there that’s been designed with your industry in mind. The post Vertical SaaS Vs. Horizontal Saas: What Works for You?

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

SendX

AUGUST 13, 2020

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Martech

APRIL 19, 2024

But B2B prospects often need a great deal of education because of the cost and complexity of the purchases and because they’re not making the decisions alone. As for re-marketing to LinkedIn members on Facebook, Schiele said it works some of the time, but if it isn’t working, move on. “If

Lead Gen 97

Lead Gen Paid Content Social Media Sales Qualified Leads 97

Conductor

MARCH 16, 2022

By effectively integrating this research into your content, you’ll see more success when it comes to climbing search rankings; proving the value of content and SEO working hand-in-hand. Top Educational SEO Resources for Content Marketers. Top Educational SEO Resources for SEOs. We’ve done the work so you don’t have to.

Education 98

Education Resources SEO Lead Scoring 98

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. The post Choose wisely: Higher education marketers take on College Decision Day appeared first on Sprout Social.

Education 84

Education Peer-to-peer Planning Viral Marketing 84

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. During this past year, supporting our community was more important to us than ever.

Education 65

Education Communities Work Management Tools 65

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. During this past year, supporting our community was more important to us than ever.

Education 65

Education Communities Work Management Tools 65

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. Where they work. Setting up LinkedIn Pages for schools.

Education 102

Education Linkedin Practices Best Practices 102

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. But, what about your existing customer base or those prospects that are already aware of your brand or industry and need more than educational content? The purpose?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

NetLine

MARCH 14, 2023

Of these B2B buyers, each professional works in a given industry, with a specific job function, at a certain job level, within a different company size. All told, this equates to 37M+ different filtering variations within our Portal — clearly, a resource dedicated to educating our clients, prospects, and peers was sorely missed.

Demand Generation Agencies 64

Demand Generation Agencies Demand Generation Education Paid Search Agency 64

Engagio

JUNE 9, 2020

I’m increasingly realizing that “not being a racist” isn’t enough, and that I and we have an obligation to be “anti-racist,” and to work to fix the problems. Needless to say, they’re welcome to expense any books that will help with their education. Higher Education ?The Articles: White Debt (NYT) What Is Whiteness? Podcasts: ?Ear

Education 111

Education Lead Ranking Act-On Paid Search Agency 111

Zoominfo

NOVEMBER 20, 2020

We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies. This helps me stay more organized and efficient.”.

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. These days, education is being delivered both online and in person.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Martech

SEPTEMBER 28, 2023

Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology. This is the area where I get the most excited and the type of work that has been keeping me up at night. offers a great free solution.

Marketing AI 125

Marketing AI Work Management Generation Marketing Automation Services 125

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Thought leadership articles aren’t sales pieces, rather, they are educational content pieces (copy, video, illustrations, etc.) Why do explainer pieces work well for B2B firms? Thought Leadership Articles.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Marketing Insider Group

APRIL 8, 2020

Today’s buyers are self-educating and less receptive to traditional marketing. They know how to educate themselves about products and services, and they don’t wait around for companies to reach them. The post Why Advertising Doesn’t Work: The Link Between Empathy and Sales appeared first on Marketing Insider Group.

Top of Funnel 296

Top of Funnel Advertisements Advertising Buyer's Journey 296

Martech

OCTOBER 11, 2023

Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. Their posts offer high educational value and most often link to studies and research. million followers, and then redistributing through other platforms. Get MarTech! In your inbox.

Social Media 124

Social Media Media B2B B2B Thought Leadership 124

Biznology

DECEMBER 28, 2021

Nor did many of the tools, websites and education programs that make it easier and cheaper to become independent workers today. Many Gen Zers have decided they don’t want their lives defined by work. And, they look for work that fits their values and passions. The attitudes towards self-employment have also changed.

Demographics 104

Demographics Case Studies Small Business Marketing Studies 104

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Westover, PhD Human Capital Innovations, LLC Contact Jonathan H.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Brightedge

MAY 15, 2020

COVID-19 has taken over the lives of most of the world and while families work to develop some type of normalcy, so do businesses and organizations. One of the greatest shifts in both off and online behavior can be seen in education. Tags: SEO Now, higher education, why seo Blog Category: Content Marketing

Education 69

Education SEO Class User-Generated Content 69

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

nDash

JUNE 22, 2022

But with my background working with brands like The Economist, I can help you create more in-depth copy that elevates your status. Curious about working together? As a writer, I have published three books on Amazon, with a 4th semi-fiction novel in the works. Take a look at my portfolio and connect with me on LinkedIn.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Salesforce Marketing Cloud

MAY 30, 2023

The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). Dozens of sales vets with on-the-ground experience created it, so it really prepares you for day-to-day work. You don’t pick a doctor solely because they have an M.D.

Education 52

Education Training Communities Cold Calling 52

Sprout Social

JANUARY 31, 2024

If you’re in a creative rut or realize that your current video formats aren’t working, try something new. Needless to say, they’ve found a winning formula primarily through educational content. Focus on taking small steps to optimize your content and channel to see what works.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Salesforce Marketing Cloud

JANUARY 5, 2022

After nearly two years, there is a growing sense remote work is flatly failing them. This included regular check-ins with her supervisor, coworkers, and human resources; ongoing product training; daily marketing team meetings; working on cross-functional projects; and even a virtual meet-and-greet with Salary.com CEO Kent Plunkett. “I

Work Management 98

Work Management Training Planning Resources 98

Sword and the Script | B2B

MARCH 26, 2024

Mathematically, that works out to about 209 C-suite respondents. Comment: This makes sense because thought leadership is intended to educate rather than sell. Further another 23% began working with the very company they hadn’t previously considered. The survey has a margin of error of plus or minus 2.8%

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

SocialPilot

FEBRUARY 21, 2024

Why do you want to work with an influencer? I typically find that these tend to make the most organic influencer partnerships,” says Austen Tosene, an influencer educator and entrepreneur. Once you identify who you want to work with, just tap on the “Message” button and request to engage them. PS: A quick question.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93