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The Wikipedia test for content marketing

Biznology

Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. And if you’re not sure what a clear description would look like, read Wikipedia.

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What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO?

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. We’ve found that when your posts are educational and inspiring, your readers are more likely to trust you. So, avoid linking to Wikipedia, which uses anonymous posters and updates.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization.

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Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Educational psychology. Journal of Educational Computing, Design& Online Learning, Vol. Educational Researcher, 18, 32-42. A framework for technology education curricula which emphasizes intellectual processes. Journal of Technology Education, 3; 1-11. 1 See also.

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What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

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Content with Intent: Educate Your Audience

Biznology

Image via Wikipedia. So, for this post, my intent is to talk about content that educates. Education in business is a tricky thing because you have to create content that can be useful to various levels of expertise from novice to those smarter than yourself. Product Use Education. Product Application Education.