ViewPoint

APRIL 18, 2012

Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Social media has to be considered, too, in the context of the buyer’s journey. ” The Role of Social Media. The Impact of Mobile.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Today's guest blogger is Jeff Molander. Inbound leads don't “just happen.”. The success formula is quite simple.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

OCTOBER 10, 2011

Buyers can now glean a majority of information on potential solutions from the web or through social media. Industry: The vendors in the marketing automation space provide training and education, but it is very focused on how to use the systems they sell. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

ViewPoint

APRIL 28, 2015

This will provide insight that goes beyond their work history and education. If you find they don’t use social media very much you can be a little more traditional in your approach. Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs. Stay in touch.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

SEPTEMBER 17, 2013

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Chris said he still has a lot to learn, and sitting in while a sales rep speaks to prospects is a two-way educational street. Used to be lucky if you had an email to go on”.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

SEPTEMBER 17, 2013

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Chris said he still has a lot to learn, and sitting in while a sales rep speaks to prospects is a two-way educational street. Used to be lucky if you had an email to go on”.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

JANUARY 22, 2016

One the things I was most pleased to see with many B2B companies (and in the sales blogosphere) in 2015 is a return “reasonable” thinking when it came to inbound marketing and social selling regarding their place in a sales effort. Colleen Stanley – SalesLeadership, Inc.:

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

FEBRUARY 2, 2011

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

OCTOBER 11, 2012

Get Involved in the Dialog and Shape the Conversation from an Education Standpoint. He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

DECEMBER 20, 2011

Social media strategies and ROI. Paul Gillin , social media strategist, speaker, and co-author of Social Marketing to the Business Customer Five Ways B2B Marketers Can Get the Most from Facebook. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Return on marketing and sales investment.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

SEPTEMBER 6, 2012

So there’s no lead generation coming in the door, and they’re relying on old sales methodology to reach highly educated buyers who don’t want to waste one iota of their time talking about what their salespeople are trained about.”. Social Media: Know Where Your Customers Are & Use LinkedIn. They are the differentiator.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

NOVEMBER 8, 2012

Today’s customers are self-educating, and she notes that the first thing they do when they think they have identified a need is go to the Internet to get product information for themselves. They then they use social media to check what other contacts have done about those issues.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

FEBRUARY 21, 2011

The innovation and diligence in pioneering physical and social science discoveries of: 10. The compassion and commitment to healing and education of: 13. Rosa Parks 9. Gloria Steinem. Marie Curie 11. Margaret Mead. The courageous spirit in opening aviation to women by: 12. Amelia Earhart. Mother Teresa 14. Florence Nightingale 15.

PointClear 120

PointClear PR Lead Management Work Management 120

ViewPoint

JANUARY 11, 2011

Also, lead nurturing allows the prospect to self educate without the need for a constant human touch. Social media has leveled the playing field. People will stop focusing on bright shiny toy technologies and implement those that move the process forward.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

APRIL 25, 2011

The evidence exists that buyers spend more time self-educating via the Internet than they do in conversations with salespeople. Social media is at the top of nearly every B2B marketer’s priority list. What drives social media engagement? Sharing great content.

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

ViewPoint

JULY 7, 2015

Companies score leads via marketing automation (MA) based on interactions that are driven by email; however, MA does not recognize offline behaviors or social if not integrated into the system. Buyers are spending more than half their time self-educating using third-party sources (search, blogs, review sites etc.)—none

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

ViewPoint

JULY 10, 2013

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Social Listening, Content Management, Social Advertising—advertising in social?

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

JULY 21, 2011

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales.

Sales Management 120

Sales Management Enterprise Management Work Management Marketing Management 120

ViewPoint

MAY 5, 2015

Ruth Stevens , Consultant , advises us to drop the sales-speak and stay relevant: Nurturing programs need to be informative and educational, not sales-y. Phone, postal letter, and social media add to the mix. The best programs vary up the messaging, but using multiple channels (not only email!) and a variety of message types.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120