Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 75

Education Rules Budget Programs Planning 75

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 100

Resources Enterprise Management Work Management Marketing Management 100

Salesforce Marketing Cloud

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. Want to strengthen institution-student connections?

Education 59

Education Trends Ethics Barriers 59

Biznology

FEBRUARY 2, 2022

It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. Here are four ways to educate your constituents and further your mission in the process: History: Going back to the beginning of a challenge can set the stage for meeting it today.

Education 104

Education Storytelling Statistics Custom Publishing 104

Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. As high school seniors look toward the future, they’re also looking to social media to share their excitement and celebrate their success—and their future alma maters are joining in on the fun. Pick your platform. Retweets and responses.

Education 83

Education Peer-to-peer Planning Viral Marketing 83

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Social Media 118

Social Media Work Management Marketing Management Media 118

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have. However, social media also presents many risks. Let’s look at why social media policies are important and how you can develop one for your business.

Social Media 363

Social Media Media Guidelines PR 363

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. School employee count.

Education 101

Education Linkedin Practices Best Practices 101

Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? How does our audience use social media? You know your brand.

Social Media 343

Social Media Personalization Media Brand Identity 343

Convince & Convert

FEBRUARY 13, 2014

With conference season in full swing and so many places to turn for insights and education, I thought it was important to highlight what might be your biggest opportunity for education. I’ve been a social strategist for several years now. Read the whole entry. »

Education 155

Education Social Media Media Conference 155

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Engagio

JUNE 9, 2020

Some of the questions I’ve been pondering: we don’t typically talk about social or political issues on our blog or social media, and neither do I personally. Needless to say, they’re welcome to expense any books that will help with their education. So, action is required, but I’ve struggled to decide on the right way to act.

Education 111

Education Lead Ranking Act-On Paid Search Agency 111

Contently

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. Example : This Reel from Later Media is conversational, informal, and educational.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Search Engine Journal

MARCH 14, 2023

The post TikTok Introduces STEM Feed: Safe, Educational Content For Teens appeared first on Search Engine Journal. Learn more about the STEM feed coming to TikTok users in March and explore the differences between TikTok and Douyin, China's version of TikTok.

Education 83

Education Content Social Media Media 83

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. During this past year, supporting our community was more important to us than ever.

Education 65

Education Communities Work Management Tools 65

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. During this past year, supporting our community was more important to us than ever.

Education 65

Education Communities Work Management Tools 65

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Content marketing strategies that inform and educate their customer create a win-win situation by providing solutions to their customers and building long-lasting relationships with their customers.

Education 92

Education Brand Identity Branding Marketing Management 92

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Hubspot

APRIL 21, 2020

Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Benefits of Educating Prospects with Free Content. Here are five benefits related to offering free educational content to show you why that's the case. doesn't seem to ring true.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Brightedge

MAY 15, 2020

Once it was apparent social distancing orders would remain in place, BrightEdge, began investigating what was going on within the digital world and how the drastic shift in online behavior changed search results. One of the greatest shifts in both off and online behavior can be seen in education.

Education 69

Education SEO Class User-Generated Content 69

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 129

Social Media Media B2B B2B Thought Leadership 129

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different. Jump Ahead: What is Social Selling?

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Top of Funnel Ideal Customer Profiles 62

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons.

Social Media 109

Social Media Practices Media Best Practices 109

Spiralytics

NOVEMBER 7, 2022

Social media is increasingly becoming a necessity in everyday life. Even the government is using social media for various reasons. Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. Know which channels the citizens use.

Social Media 118

Social Media Tips Media Privacy 118

Convince & Convert

NOVEMBER 24, 2015

David shares some of the largest updates to this legendary book including current social media trends, the convergence of marketing/PR and sales, and the dangers of influencer marketing. Why authentic employee advocacy is an important part of any company’s social media plan. What’s your one tip for becoming a social pro?

PR 312

PR Rules Social Marketing Skype 312