Everything Technology Marketing

JULY 17, 2013

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. All of these lead to more web visitors through social media and SEO. Content is king. Why, you ask?

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Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise.

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Everything Technology Marketing

APRIL 15, 2012

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy.

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Everything Technology Marketing

JANUARY 1, 2011

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

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Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. It also means using new ways to reach the buyer, including social networks.

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Everything Technology Marketing

APRIL 12, 2011

This is also consistent with the promise of content marketing as a strategy to educate and influence buyer behavior in the vendor's favor. Content not critical for social media engagement? I believe content marketing is an ideal strategy to attract and engage audiences on social media platforms.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Clearly presented, educating the reader along every step of their decision making process. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100