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The Sales Game Has Changed: Here's How to Adapt

Hubspot

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. It differentiates you from most salespeople who, instead of creating educational content, are spending time on the phones -- that element of trust will help get you more call-backs.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. Keyword Research Tools for SEO and SEM. YouTube video rank tracking (monitor keyword rank for your videos, too).

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The 29 Best Social Media Monitoring Tools

Webbiquity

71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 345.