Navigate the Channel

JANUARY 2, 2024

And while we’re talking consumers and their perception, it would be careless if consumer characteristics and online reviews in general were left unaddressed. The psychographics of people who don’t trust online reviews encompass a diverse range of characteristics and attitudes. Go to the psychos, not the demos when evaluating!)

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Launch Marketing

MAY 12, 2021

The demographic, behavioral and psychographic characteristics, along with insights about the pain points and goals of your buyer personas are particularly instructive as to what types of videos and topical focuses make the most sense. Know Your Audience.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Content4Demand

SEPTEMBER 17, 2021

Last thing: Just like B2C marketers have been building psychographic profiles on individuals to serve them ads that are almost spooky-relevant to your interests, this kind of intent data is now available to B2B marketers. In a vacuum, intent data can only give you broad information about who is looking for what.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. You can segment your customers based on demographic information, such as age and gender, or psychographic information, such as interests and behaviors.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

BenchmarkONE

DECEMBER 28, 2021

Education background. Key psychographics : His dog, Benny is his best friend but his job is first priority. . Key psychographics : She is a perfectionist and takes very good care of all her possessions, including her beloved dog Mitzi. . Some of the other traits used to describe a target audience include: Age. Purchasing power.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. manufacturing, education). digital transformation, artificial intelligence). Key verticals (e.g. Product categories (e.g.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Marketri

OCTOBER 25, 2023

To choose the best marketing channels for your audience, you also need to factor in psychographics (such as their attitudes, beliefs, and behaviors), as well as their job role, function, and industry. Some channels (like LinkedIn) are best at the TOFU because they educate buyers before they start shopping for solutions.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Ranking 62

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. What are the demographic and psychographic characteristics of your current or prospective customers? Get more content like this, plus the very BEST marketing education, totally free.

Social Media 167

Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

seo.co

MAY 11, 2021

It typically includes information like age, gender, income, location, education, ethnicity, family situation, annual income, and other key details. You’ll also have to make some educated assumptions in order to crystalize your approach. Psychographic. Finally, you have psychographic market segmentation.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Leadspace

SEPTEMBER 18, 2019

When many marketers think of demographic data, they may picture factors such as: Age Race Gender Education Ethnicity. Psychographic Segmentation. What does psychographic mean? Psychographic segmentation is when you group together prospects by lifestyle, social class, interests, opinions, and hobbies.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Hubspot

OCTOBER 29, 2020

Not only does this definition (or lack thereof) create way more work for you; it also does a disservice to your actual target market — by over-widening your scope, you fail to inform and educate your audience about how your product or service can improve their lives. age, gender, education, location, and profession). Positioning.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Cintell

DECEMBER 20, 2019

You’ve gathered basic demographical information and you’ve also uncovered certain psychographic nuggets about your personas. They require education, context, and examples to make sense to viewers. Together, they will help you form cohesive and engaging videos to guide your buyers along the path to your solution. Arrange Your Ideas.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Hubspot

OCTOBER 11, 2022

Internet search was the most popular method for learning about new products among consumers — with 36% of respondents saying they leverage it for self-education on products. Have a pulse on the demographic and psychographic traits that define them, and use that insight to help identify the influencers they'll be most receptive to.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Television marketing 74

ClearVoice

MAY 29, 2023

Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Outgrow

DECEMBER 30, 2020

Demographic segmentation includes sub-segments such as income, age, religion, gender, education level, occupation, race, etc. Psychographic. The final segmentation parameter is psychographic segmentation. Here are a few examples of interactive content types you can use to funnel your leads through a psychographic segmentation.

Segmentation 52

Segmentation Lead Ranking Lead Scoring Outgrow 52

PureB2B

JULY 19, 2021

Simply put, an experiential marketing campaign allows your customers to connect with your business in a unique, entertaining, educational, or (ideally) all three ways. While demographic breakdowns are useful, psychographic segmentation may provide more accurate details about your target. Creating impactful experiential marketing.

Planning 62

Planning Psychographics Business Work Management 62

Salesforce Marketing Cloud

JANUARY 4, 2024

In terms of workflow, a drip campaign would begin with a welcome email, followed by product education or special offers. Even with those steps in place, you still need to pay attention to best practices. Let’s take a look at online shopping again. An automation trigger like a user sign-up sets the next stage of the customer journey.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Navigate the Channel

JANUARY 3, 2024

Group your subscribers based on demographics, psychographics/behavior and preferences. Vary your content types, such as newsletters, product updates, educational content and promotional offers. Also, a regular clean of your list to remove invalid or inactive addresses is time well-spent. Always segment your list(s).

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Leadspace

SEPTEMBER 18, 2019

Psychographic Segmentation. What does psychographic mean? Psychographic segmentation is when you group together prospects by lifestyle, social class, interests, opinions, and hobbies. This also comes in handy if you have different demographics and psychographics you’re targeting in each area.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

NetLine

MARCH 6, 2024

Let’s take a quick look at some possible elements to include in a buyer persona and examples of what questions to ask while developing them: Elements of a Buyer Persona Things to consider Demographics What is the buyer’s age, gender, education, and job title?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

ATAK Interactive

SEPTEMBER 26, 2019

With your standard pay per click (PPC) advertising model, marketers are tasked with making educated guesses (at best) about their prospective customer’s intents and habits. They allow you to target broadly or very specifically with options like age, gender, location, interests, job title, education, and more.

Facebook 78

Facebook Business Psychographics Demographics 78

Circle Studio

FEBRUARY 26, 2020

Creating a buyer persona requires research, surveys and interviews to determine demographic and background information like gender, age, family situation, education level, and job and income level.

Planning 88

Planning Effectiveness Lead Ranking Lead Scoring 88

Optinmonster

MARCH 16, 2020

Psychographics. What can you deduce about your subscriber’s psychographics from your data? Psychographics are traits like personality, values, opinions, attitudes, interests, and lifestyles. Level of Education. In some cases, it may make sense to segment based on the level of education. Jack Frost is back.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

xiQ

APRIL 4, 2022

xiQ’s AI-generated psychographic insights provide an unprecedented view inside the psychological mindset of your prospective buyers, partners, and colleagues so you can communicate with them with confidence and open doors for closing deals within accounts.’ says Usman Sheikh, Founder and CEO at xiQ.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Ranking Lead Scoring 62

BenchmarkONE

FEBRUARY 16, 2022

You decide to commit your focus to higher education, narrowing your target marketing and focusing on one ideal buyer – John, the CMO of a university. Education level. With the demographic and psychographic details, it should be easy to build a specific customer profile and identify the market segment they perfectly fit into. .

Small Business Marketing 67

Small Business Marketing Paid Search Agency Work Management Planning 67

DemandBase

MAY 29, 2019

Conversion only happens if we educate and enable the real live humans behind our target accounts. Especially in ABM where you have to educate a buying committee. First we came up with a very targeted list of accounts based on specific firmographic and psychographic attributes. ABM isn’t really about accounts. There, I said it.

Account Based Marketing 79

Account Based Marketing ABM Psychographics DemandBase 79

Martech

JULY 28, 2021

Rowley has embraced a new psychographic group of younger professionals within the B2B landscape known as BETAs. The behavior trends that we see suggest that this is really important and worth educating current and prospective customers about.”. Then, utilize the experience to create a better customer experience.”.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Hubspot

OCTOBER 19, 2018

The technology adoption curve shows the acceptance process of a new product or technology, according to the demographics and psychographics of each group in a population. More educated. Most educated. Above average to average education. Average to below average education. Least educated. Most prosperous.

Terms and Conditions 66

Terms and Conditions Word of Mouth Psychographics Communities 66

Valasys

JUNE 6, 2019

Use Demographic, Psychographic, Technographic & Firmographic data of Prospects To Analyze what they are listening to, reading & watching: Analyzing psychographic, demographic, technographic & firmographic data of the prospects gives precognitive insights about their buying behavior.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Hubspot

DECEMBER 23, 2021

Use demographic and psychographic information about your customers — along with customer feedback — to create personas for your customers and understand their goals and challenges to identify the most helpful, relevant products you could cross-sell and upsell. Customer Education. Get to know your audience.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

B2B Marketing Traction

AUGUST 2, 2013

I’m not talking demographics (age, income, education, etc.) or merely psychographics (attitudes, behaviors) here. The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? You need to know your customers’ persona(s). What is their story?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together.

B2B Thought Leadership 137

B2B Thought Leadership Webinar Metrics Communities Psychographics 137

ATAK Interactive

SEPTEMBER 26, 2019

With your standard pay per click (PPC) advertising model, marketers are tasked with making educated guesses (at best) about their prospective customer’s intents and habits. They allow you to target broadly or very specifically with options like age, gender, location, interests, job title, education, and more.

Facebook 60

Facebook Business Psychographics Demographics 60

ATAK Interactive

SEPTEMBER 26, 2019

With your standard pay per click (PPC) advertising model, marketers are tasked with making educated guesses (at best) about their prospective customer’s intents and habits. They allow you to target broadly or very specifically with options like age, gender, location, interests, job title, education, and more.

Facebook 60

Facebook Business Psychographics Demographics 60