Everything Technology Marketing
JUNE 27, 2013
B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. More than 82 percent of B2B marketers are increasing their content production over the next 12 months. Content marketing is going mainstream in 2013.
Everything Technology Marketing
APRIL 8, 2010
In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. Make sure your content is problem and solution focused and doesn’t only talk about your product.
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Everything Technology Marketing
MAY 24, 2010
They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. B2B buyers are more sophisticated than ever.
Everything Technology Marketing
JANUARY 1, 2011
Sophisticated marketers will apply systematic ways to re-purpose existing content, create bite-sized content for the short attention span executive, and design an efficient content waterfall that accelerates production times, quality, and consistency. Your competitors are catching up on the latest lead generation and nurturing tactics.
Everything Technology Marketing
JULY 10, 2010
Pragmatic Marketing Framework One of the best known frameworks in product marketing is from Pragmatic Marketing. Very clean and structured, it lists all major areas that need to be designed, built, and managed by product marketing and product management.
Everything Technology Marketing
NOVEMBER 14, 2009
These three elements will serve as the foundation for every subsequent market sales asset, such as product literature, public and analyst relations material, sales presentations and tools, website content, white papers, educational events, search engine key words and so on. It has been reviewed and approved.
Everything Technology Marketing
APRIL 14, 2010
No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product. Contrast this with your sales organization - typically the most measured and performance oriented part of the company.
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