Everything Technology Marketing

NOVEMBER 14, 2009

This article outlines a ten-step process any size company can use to successfully enter a new market. What are the characteristics of the ideal customer and their buying process? And lastly, it increases effectiveness and reduces risk by clearly identifying the discrete tasks necessary for success. These steps involve: 1.

Planning 100

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Everything Technology Marketing

JULY 17, 2013

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. The firm that does the best job educating them is often the one that wins the business. Content is king. Why, you ask?

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Everything Technology Marketing

NOVEMBER 11, 2013

The top three factors that correlated with successful sales also predicted buyers’ satisfaction with the purchasing process and intent to continue buying services from the seller. Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot of marketing weight -- and it contributes to sales, too.

Work Management 100

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Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. This has profound implications on marketing and the way companies engage with prospects.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Clearly presented, educating the reader along every step of their decision making process. How do they impact the buying process? B2B buyers are more sophisticated than ever.

Work Management 100

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Everything Technology Marketing

JANUARY 1, 2011

Our B2B marketing community agrees that providing sales with not only the right leads, but compelling content, sales tools, and education is going to be more critical as a competitive weapon in 2011. With content moving to the center of attention, marketers often struggle to create magnetic content in the right formats and quantities.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

FEBRUARY 26, 2013

The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100