B2B Nurturing for Lost Opportunities
Marketing Interactions
MARCH 7, 2022
And, before we move on, let’s talk about pricing as the reason for the loss. For a high majority of your lost deals, I’m going to wager that it’s not price. It’s unlikely the buyer would have become an opportunity if they weren’t in the ballpark on price. Pricing is usually an easy way for buyers to say No.
88 
Let's personalize your content