Convince & Convert

MARCH 19, 2015

Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. Storytelling is an integral part of how everyone lives and connects with other people.

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Storytelling Marketing Budget Creation Startups Barriers 167

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Convince & Convert

APRIL 12, 2024

Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Find existing or create new opportunities to present social data to the larger company and/or marketing organization. Keep the social team top of mind always.

Social Media 135

Social Media ROI Media Cross-Selling 135

DivvyHQ

DECEMBER 6, 2022

From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation. Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script!

Webinar Metrics 82

Webinar Metrics Content Marketing Personalization Content 82

Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If Build a bot to educate guests about the opportunities, says @PRTini. Forget #socialmedia posts. Click To Tweet.

Storytelling 99

Storytelling Brand Identity Branding Paid Search Agency 99

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

nDash

NOVEMBER 19, 2020

Did you launch a new EdTech company and want to catch the attention of the higher education execs? Kelly Bielefeld – Education and Family Freelance Writer . “As As a lifelong educator, I have found that my best professional learning comes from blogging and writing. Education management . legal education.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Marketing Insider Group

MAY 25, 2020

Think about how you want to present your brand to your audience and how you want to use each of your social media channels. Or, do you want to create educational content for your audience and aid them in their discovery and research by sharing relevant industry articles and thought leadership?

Social Media 336

Social Media Personalization Media Brand Identity 336

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. SEO reporting has always been an important part of my deliverables. Organic impressions, clicks, and CTR.

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Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

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Storytelling Thought Leadership Lead Scoring Lead Ranking 227

Marketing Insider Group

JULY 27, 2021

In 2020, AR and VR technology became essential perhaps no place more than in the world of education, where millions of students were faced with learning from home with no notice or time to prepare. Here’s a quick overview of Allen’s gaming framework for storytelling with AR and VR: Image Source.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

DECEMBER 16, 2013

The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The clear winner with almost 2.7

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Webbiquity

AUGUST 13, 2019

Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling. 1,” and develop educational content and campaigns from there. However, the information is hugely valuable in creating educational content that drive product engagement.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Little or no T&E expense. Better audience analytics. Well, of course. Reusable marketing assets. The value of this approach goes beyond virtual events.

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Forrester Personalization Trade Show Webinar Metrics 171

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 103

Storytelling Business Work Management Paid Search Agency 103

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Keep content current. Optimizing for Search Intent.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

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Storytelling Barriers Class Paper 154

Content Standard

APRIL 23, 2024

Shapes the narrative around the value of marketing: Be an articulate storyteller. Be agile and adaptable, embracing new content platforms and storytelling mediums while keeping your core audience at the forefront. Demonstrate the value marketing brings through immediate sales figures and operational and brand value stories.

CMO 57

CMO Enterprise Management Planning Work Management 57

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

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Storytelling Top of Funnel Disintermediation Product 52

Kaon

MARCH 13, 2018

You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. If visitors get involved and actively participate in the experience, it is much more memorable versus passively watching a PowerPoint presentation.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

CoSchedule

JANUARY 27, 2023

Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). A few points you can replicate from this campaign example: use emotional storytelling, keep your message short but make it as impactful as possible, and never be tone-deaf.

Social Media 126

Social Media Social Marketing Examples Planning 126

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Great, tight writing and storytelling in a relatively small book. Q: Who are your heroes? Q: Who is your favorite artist?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Content Standard

OCTOBER 4, 2021

At Content Marketing World 2021 , an undercurrent of energy ran through the crowd and the presenters. If you weren’t able to attend this year but still want to know how the state of marketing has evolved, we’ve compiled some key takeaways from CMWorld 2021’s keynote presentations right here.

Content Marketing 128

Content Marketing Planning Content Storytelling 128

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

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Paid Search Agency Content Marketing Companies Case Study 325

Contently

FEBRUARY 21, 2018

Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.” ” Funny thing is, storytelling has been the buzzword off and on since the advent of advertising. Stories make presentations better. Business’s Storytelling Problem.

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Storytelling Content Marketing Paid Search Agency Content 140

Vidyard

JANUARY 19, 2017

The software company creates assessment software for educators and students. But ExamSoft is dedicated to creating a better experience for educators and for their students. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. The content marketer, meanwhile, focuses more on educating the customer and building trust, playing a bigger long-term role in the consideration and evaluation stages.

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Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. These videos focus on educating, informing, and guiding the audience throughout their decision-making process.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. Use Giving Tuesday as an opportunity to educate. Simply put, Giving Tuesday is an international day of corporate giving. Are you ready?

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. At Contently, I think you know how much we value storytelling by now.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Kaon

OCTOBER 13, 2020

It’s also said that interactive experiences are more than 33% more effective at “educating buyers,” which can be the difference between generating a conversion or failing to do so. Presenting 3D product tours also allows businesses to present new angles on existing products. This can be the case both in-person and online.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Zoominfo

FEBRUARY 15, 2018

Sales is not about selling anymore, but about building trust and educating.” – Siva Devaki. Keep the customer actively involved throughout the presentation, and watch your results improve.” – Harvey MacKay. The lost part of sales is the storytelling side.” – Richard Harris. Click to Tweet! Click to Tweet! Click to Tweet! “You

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Zoominfo B2B Sales Storytelling Conference 278