Marketing Interactions
APRIL 26, 2022
The closer you can get to your buyers and customers seeing your story as their story, the more humanness will be perceived as present in our content experiences. There’s an art form to the “hands-off” B2B content experiences that buyers are demanding as they self-educate.
Marketing Interactions
OCTOBER 8, 2020
Given the amount of information that presents differing ideas and perspectives, they have trouble reconciling it to understand how to make the best choice. Jay Baer , founder of Convince and Convert, agrees: “Sales reps need to know that buyers will get educated before they spend money, period.
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Marketing Interactions
JULY 31, 2022
The number of touchpoints has increased (up to 27 per person, per Gartner) and only 3% want to speak to your sales reps for education. This has nothing to do with how you choose to present it or distribute it to create the experience your buyer will choose to engage with. They’ll get the information somewhere. But you know this…right?
Marketing Interactions
JANUARY 3, 2022
What if they’re not using some of the features and functions – then educational content would apply, right? Your content will need to connect those dots for the new division, not present off-the-shelf rationale that may not match up with the experiences or use cases of the company they work for. That’s new….
Marketing Interactions
FEBRUARY 17, 2020
Marketing Content: Educational content that primes buyers to recognize the problem; the value of solving it; and what that might look like for them. Gaining consensus – often this is content for those stakeholders that you won’t have direct access to, or who only show up for the demo or vendor presentation. Driving adoption.
Marketing Interactions
NOVEMBER 2, 2021
At the end of every webinar you present. If they’re self-educating about the problem, they’re at the beginning. In the win/loss assessments conducted by revenue teams. From the feedback you get from your sales team – and the content requests (if you dig). In the chat threads on Zoom calls and virtual event sessions.
Marketing Interactions
JUNE 23, 2017
Obstacles present in a variety of ways. But it’s critical to understand how keyword usage will change during the buying process as your customers become more educated about solving their problem and about the class of solution you provide. Examples of obstacles: This is too complex; there’s bound to be too much risk.
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