Webbiquity

APRIL 4, 2023

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. Is it working?

Twitter 150

Twitter Marketing Strategy Marketing & Strategy Planning 150

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Personalized messages.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Strategic-IC

JULY 28, 2021

And that one thing is personalization. Personalization: The key to unlocking the account. We want a personalized experience. Personalization is the key to unlocking this challenge. Personalization cuts through this digital noise. Personalization in numbers. How does personalization impact your ABM strategy?

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

Biznology

DECEMBER 20, 2017

Communal Learning, Online and In Person. While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active. And sharing on Twitter, Facebook, LinkedIn, and other venues? The post Communal Learning, Online and In Person appeared first on Microassist.

Personalization 80

Personalization Thought Leadership Conference Training 80

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. Personalization offers many benefits for B2B companies.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Ambal's Amusings

MARCH 28, 2011

60 Speakers, 60 Minutes, 60 Ways “Personalization” is Revolutionizing the Field of Marketing as we know It. Join me and several other world class marketing experts (including Guy Kawasaki , Charlene Li , David Armano , Bob Gilbreath , Tony Hsieh ) to learn how to personalize marketing.

Education 100

Education Distribution Class Youtube 100

B2B Marketing Traction

FEBRUARY 19, 2015

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

Contently

SEPTEMBER 21, 2021

If the person running your Twitter doesn’t know how to speak Twitter, they’re unlikely to succeed. Trust their weird Twitter meme ideas. Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

B2B Digital Marketer

SEPTEMBER 2, 2021

What can B2B organizations do to transform and develop a differentiating brand personality? How do you differentiate yourself and develop a brand personality that is unique to your customers? 13:46 – Things a B2B organization can do to have a differentiating brand personality. Margie’s Twitter: [link].

Demand Generation Agencies 52

Demand Generation Agencies Personalization Brand Identity Branding 52

Buffer

JANUARY 23, 2023

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. This approach not only saves time and money, but also helps brands pinpoint their most loyal customers while helping prospects make educated purchasing decisions.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. It's advantageous to leverage power of personal brands in conjunction w/ central corporate brand.

Personalization 109

Personalization Brand Identity Branding Paid Search Agency 109

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening.

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Trade Press Services Newsletter

JANUARY 4, 2024

Cut through the fog with personalization. Personalization will be a key B2B marketing initiative in 2024. Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

nDash

FEBRUARY 23, 2022

For this entry, we have a travel & science writer, a news producer, a personal finance & digital marketing expert, and a data-driven health & wellness writer with a PhD in social welfare. I can be found on Twitter: @1ProducerDee. My primary niches are online education, career development, and digital marketing.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. Do you want to educate your audience, persuade them to take a certain action, or entertain them? Connect with him through Twitter or LinkedIn.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Buzz Marketing for Technology

JUNE 27, 2008

The Innovative Educator. Sharing ideas about educating innovatively. 5 Things You Can Do to Begin Developing Your Personal Learning Network. Personal Learning Networks are a terrific way to extend your knowledge and learning outside your classroom. I recommend Innovative Educators new to PLNs begin as a PLN consumer (1.0

Education 100

Education Personalization Wiki Social Networks 100

Marketing Craftmanship

DECEMBER 2, 2011

Just made mean comments at gov brownback and told him he sucked, in person # heblowsalot. @emmakate988. It wasn’t Emma’s tweet that caused the high-profile controversy. Contrary to decision-making you might expect from politicians and bureaucrats, both parties immediately backed down.

PR 100

PR Twitter Guidelines Press 100

Marketing Insider Group

NOVEMBER 23, 2023

They may help you on your personal quest for content answers. But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. What style and personality would engage them the most?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

SpotMe Blog

MAY 11, 2023

This could be anything from pharma product launches and medical education events to congresses or satellite symposia. Ashfield MedComms specializes in creating and delivering engaging, scientifically accurate, and customized content to support clients in their medical education, communication, and marketing efforts.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Navigate the Channel

JANUARY 17, 2024

In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. Aim to create entertaining, inspiring, or educational content that engages and keeps your audience returning for more. Snapchat has come a long way since it burst on the scene 5 years ago.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Martech

MARCH 15, 2023

Whether in person or virtual, it’s as live action as marketing gets. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K LinkedIn: RafataAli (477K followers) Twitter: Rafat (38K followers) Will Curran Will is founder and “chief event Einstein” of Endless Events, an event management company.

Event Marketing 107

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 107

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks. (a Read on to learn how.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

SEPTEMBER 30, 2022

A well-managed online connection can lead to in-person interactions and eventually closed deals. Social media can be a huge ally for lead generation if you have a comprehensive strategy with social listening and personalized messaging in place,” Arias says. Just don’t be that person who Likes everything (we all know that person).

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Contently

MARCH 13, 2020

Over the past couple of weeks, I’ve had to figure out how to turn an in-person event into an engaging virtual event and navigate postponed speaking gigs and sponsorships. Implementing strict sanitation protocols and changing the delivery process to limit person-to-person interactions. And a pandemic changes how we do that.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

PathFactory

FEBRUARY 21, 2019

Whether you’ll be there or not, you can catch every quotable moment, golden nugget of wisdom, and beer-toting donkey (true story) by keeping your eyes on Twitter for the in-the-moment updates! You can follow the hashtag ( #B2BMX ), or more specifically, these 7 Twitter handles for top tier coverage. Tim Washer. PathFactory.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Sprout Social

DECEMBER 5, 2023

Laurise McMillian, Social Creative Lead at Facebook , adds, “[Industry] stereotypes support the notion that social media management jobs are only for a certain type of person. That person being white and woman-identifying. It’s ridiculous to think that one person, or one type of person, knows the best social media decisions.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

DECEMBER 6, 2023

Getting personal can also go a long way in delivering exceptional experiences for customers. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. 13 Social Media Customer Service Stats You Must Know 1.

Work Management 143

Work Management Marketing Management Social Media Stats 143

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Biznology

AUGUST 18, 2010

So, for this post, my intent is to talk about content that educates. Education in business is a tricky thing because you have to create content that can be useful to various levels of expertise from novice to those smarter than yourself. Product Use Education. This is why you need to develop content with the intent to educate.

Education 80

Education Intent Content Wikipedia 80

xiQ

JANUARY 30, 2023

Building and maintaining relationships in a virtual and digital landscape can be extremely difficult and challenging, as it lacks the personal touch and face-to-face interactions that are crucial for building trust and rapport. This has led to B2B buyers bringing similar expectations for personalization to their B2B experiences.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. In the social media world, creating a campaign for B2B brands can be a challenge.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117