Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects. Fortunately, employee advocacy can rectify the situation, providing a human touch to your brand.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, Knowledge Specialist at the company. Building an online customer education hub. This was not scalable.

Education 130

Education Advertising Agencies Paid Search Agency Work Management 130

Launch Marketing

APRIL 19, 2023

The modern B2B customer expects a personalized experience that keeps them engaged throughout the entire buyer’s journey. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. To create trust, it is essential to build authority and educate customers through value-added content.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

ClickDimensions

MARCH 27, 2023

Today we will interview Barry O’Callaghan , Global Director of Marketing Services, to find out more about the Marketing Services team and their offering. What is Marketing Services? Why should customers think about using the Marketing Services team? How can businesses use Marketing Services?

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Yes, it’s getting late in the Q4 game, but there’s still time to execute some email personalization that will make a difference. Upsell campaigns. Get MarTech!

Personalization 118

Personalization Loyalty API eCommerce 118

Webbiquity

APRIL 18, 2024

Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop).

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Scoop.it

JANUARY 5, 2021

These statistics show that educational content is a big part of user experience that introduces customers to a brand, products, and services. Here are brands using educational content to engage customers. Mint.com is an online banking service dedicated to helping college graduates make sense of their finances.

Education 92

Education Brand Identity Branding Marketing Management 92

Engagio

JUNE 9, 2020

I’ve been thinking a lot about how I, as a privileged white CEO, can personally help with the Black Lives Matter movement, as well as how a startup like Engagio can make a difference. Some of the questions I’ve been pondering: we don’t typically talk about social or political issues on our blog or social media, and neither do I personally.

Education 111

Education Lead Ranking Act-On Paid Search Agency 111

Scoop.it

OCTOBER 27, 2022

So, what’s a service-based business supposed to do? If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. Let’s take a closer look at why content curation is essential for service-based industries. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% billion – placing financial services as the second-biggest consumer of digital advertising. But what platforms are best for financial services?

Social Media 84

Social Media Work Management Marketing Management Service 84

SmartBug Media

APRIL 3, 2023

Most marketers understand this basic concept: You should create personalized content for your site visitors. But the question is where to start, especially if your product or service targets multiple buyers. Delivering the right content to the right person at the right time may seem like a daunting task at first glance.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

sagefrog

DECEMBER 13, 2023

One of the most significant decisions a facility can make in building the future of its business is who to outsource and entrust various facility maintenance services to. But as the industry becomes more saturated and the competition even more substantial, your facilities services business has much to prove. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). She accounted for how each person entered our database. Created streams based on how people entered the database.

Lead Nurturing 197

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 197

Valasys

MARCH 19, 2024

In other words, you can enter an era of exceptional productivity with generative artificial intelligence services built to cater to your diverse organizational and personal needs. In this post, you will learn the specific roles of these services in innovation within different areas. However, these experts may sometimes delay.

Marketing AI 40

Marketing AI Service Generation Curation 40

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Reporting them to customer service.

Service 82

Service Organization Gartner Verticals 82

Seismic

JULY 19, 2021

Once upon a time, a day in the life of a wholesaler consisted of in-person engagements with financial advisors. As cities and states reopen and organizations slowly return to in-person activities, one thing remains clear: digital engagement is here to stay. In-person activities should influence digital communication.

Work Management 52

Work Management Service Personalization Ideal Customer Profiles 52

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Ranking 64

Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 What Are Some Examples of a Successful Personalization Strategy? trillion to $3 trillion in new value.” Wondering where to begin?

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. Sellers and marketers are now adopting a personalized approach to B2B sales based on behavioral science. What Is Personality-driven Marketing? The Science Behind Personality-driven Marketing.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. Demonstrates familiarity with their industry: Most buyers are looking for past experience and are not eager to pay for your education.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Instead of merely talking about your product or service, show its features and benefits in action.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Vidyard

MARCH 15, 2021

That’s why adding details into a personalized video, like your viewer’s name, company, or photo, is the perfect way to engage and delight your audience. You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Webbiquity

JANUARY 16, 2024

Tip: To produce a successful animated video, look for a corporate video production company that offers high-quality 2D or 3D animation services and has a top-notch quality portfolio. It’s not only a way to educate them about the product but also having a bit of fun.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Personalize, Personalize, Personalize. Educational content is helpful content.

Marketing & Strategy 347

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 347

Hinge Marketing

MARCH 26, 2020

And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services. . The way people find and select professional services is changing quickly. Today’s buyers also say they value professional services 33% more.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

AccuData

MAY 27, 2020

For instance, the country does not enable tobacco goods to be promoted by educators inside their classes. Cigarette smoking in the classroom essay writers service is prohibited and college students must be reminded to get [link] drugs just before driving or doing other activities that were potentially toxic.

Education 40

Education Class Guidelines Demand 40

Trade Press Services

SEPTEMBER 10, 2023

Confidence can feel like an elusive, innate personality trait when, in reality, it is the result of effort, focus and action. When employees trust their colleagues, it not only results in successful products or services but also fosters a sense of accomplishment and unity among peers. Confidence from prospects and customers.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

SmartBug Media

FEBRUARY 28, 2020

Over the next decade, financial services marketing challenges will increase significantly. In the coming years, financial services marketing teams won’t be able to overlook this generational cohort. If you don’t have personas for your financial services firm fleshed out, here’s your shortcut on what to do.).

Industry CMS 89

Industry CMS Marketing Automation Services Service Buyer Personas 89

Bluetext

MAY 22, 2023

Amongst the throws of graduation caps and kick off to summer celebrations, higher education gets more attention than ever. One tactic many higher education institutions have latched onto is branding, especially to portray a bolder more forward-looking image to prospective students, professors, and donors.

Education 26

Education Brand Identity Branding Microsite 26

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. Contributed 2500+ hours of in-person volunteer services to support nine local charity organizations.

Education 65

Education Communities Work Management Tools 65

Vidyard

JANUARY 8, 2021

In 2020, Vidyard brought new technologies and tools to market, contributed financial donations and volunteer hours, and shared educational resources and skills training with nonprofits and educators to support pandemic relief efforts. During this past year, supporting our community was more important to us than ever.

Education 65

Education Communities Work Management Tools 65

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Create an explainer video that clearly explains how your products and services work.

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301