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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

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The best times to post on Twitter 2022

Sprout Social

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process. Consumer Goods.

Twitter 103
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Prospect Research for the Professional Services

Hinge Marketing

Anyone who has sold professional services knows how complex the business development process can be. Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important?

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10 Inspiring Women Shaping SEO and Organic Marketing

Conductor

Andrea’s dedicated SEO efforts have led to impressive increases in organic website traffic for Socratik’s clients. For example, she helped increase Celebrity Cruise’s organic traffic by 198% through high-quality content marketing and rigorous backlinking campaigns. Areej Abuali works as an SEO consultant and the Head of SEO at Papier.

SEO 105
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors.

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How to Save a Year of Research for Your Account-Based Marketing

Vision Edge Marketing

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. And being a metrics-based organization, we wanted to establish specific measures of success, key performance targets, and a quantifiable outcome.

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Top Content Marketing Questions Answered

Marketing Insider Group

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. I start at the same place every time: Keyword research.