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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Education, Optimization] B2B Lead Management Market Heats Up
The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Most recently, Marketo just announced their lead management solution.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Education, Optimization] B2B Lead Management Market Heats Up