Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. How can you deliver the targeted messages with precise timing and remain authentic with mobile users?

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

Whale Pages

JULY 23, 2020

12 Best Mobile App Explainer Videos | 2020. “Looking for inspiration or ideas for a mobile app explainer video? Here is a list of the 12 best mobile app explainer videos out today.” Check out these mobile app explainer videos for ideas and inspiration. You’ve put a lot of work into developing a mobile app.

Video Marketing 52

Video Marketing Best Practices Skype Mobile Marketing 52

Customer Experience Matrix

MAY 24, 2016

A more profound (or, at least, less technical) chain of thought started with an “influencer panel” observation that mobile devices are now the standard tool for doing everything. That doesn’t sound too controversial until you realize it means that mobile is no longer a “channel” or a “trend”. Maybe you think I'm overreacting.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Go Beyond SEO

APRIL 16, 2024

Implementing a responsive design that adapts to different devices ensures that potential customers can access your website seamlessly, whether they are using a desktop computer or a mobile device. Pest Library or Informational Resources: Educate visitors about common pests, their habits, and potential dangers they pose.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.

Education 126

Education Work Management Marketing Management Brand Identity 126

Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile.

Mobile Marketing 104

Mobile Marketing Planning CMO Stats 104

Marketing Insider Group

NOVEMBER 29, 2022

You can add links to other educational pages at the end of your posts or buttons that send visitors to your online donation page or store to extend their engagement with your site. Your website isn’t mobile-friendly. Mobile-friendliness is a key factor in your website’s usability and SEO performance.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 102

Class Digital Asset Management Education Webinar Metrics 102

Sharpspring

FEBRUARY 13, 2020

spend an average of 5 hours per day on mobile devices. Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Mobile is dominating the internet economy. How can you deliver the targeted messages with precise timing and remain authentic with mobile users?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Marketing Insider Group

JANUARY 12, 2021

Create Special Packages for Your Mobile Event App. Digital scribing during educational sessions. Create Special Packages for Your Mobile Event App. You might offer an additional sponsorship package to feature on your mobile event app. They can be featured in educational sessions as speakers and facilitators.

Tips 299

Tips Co-Registration Microsite Pricing 299

Marketing Insider Group

AUGUST 18, 2015

Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. For many people, mobile content is their most common form of consumption. One of those primary channels should be mobile. Look at your content through a mobile lens.

Planning 100

Planning Content Mobile Marketing User-Generated Content 100

EMagine B2B Blog

AUGUST 22, 2019

The more mobile devices proliferated, the easier the argument became. on mobile devices (smartphone) exceeds all other devices combined and represents a twelve-fold increase over the past 10 years. As of 2019, mobile viewing exceeded television viewing in the US for the first time. What it means for websites.

Mobile Marketing 55

Mobile Marketing Mobile Advertising Advertising Mediums Television marketing 55

Marketing Insider Group

MAY 15, 2023

This means that your digital presence is essential to educating prospects and securing conversions. This means that as a B2B business, it is your responsibility to effectively educate and nurture your prospects throughout their journey via digital marketing best practices, like sharing high quality content.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. T-Mobile Coverage Map. T-Mobile wanted to lean into the customer experience and to fully realize this goal they needed to have a tool that gave them the agility to identify and address customer pain points quickly.

Case Study 74

Case Study Case Studies Studies SMS 74

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 40

SEM Education Campaigns Long Tail Marketing 40

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. Ride the Rise of Mobile. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads. Ensure that your content is responsive on any mobile device. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

APRIL 11, 2023

The most effective websites have: Easy-to-use interface Eye-catching design (representative of your brand) Mobile-friendly layout Quick responses High quality content Engaging visuals Technical optimization that attracts visitors Developing a website that is both professionally and aesthetically pleasing is no easy task. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Adobe Experience Cloud Blog

JUNE 24, 2016

Author: Jamie Lewis Is it time for your brand to get mobile? Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. Mobile Messaging. Mobile Website.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

EMagine B2B Blog

AUGUST 22, 2019

The more mobile devices proliferated, the easier the argument became. But we shouldn’t get too comfortable, as I believe things are about to change again, including healthcare mobile marketing. on mobile devices (smartphone) exceeds all other devices combined and represents a twelve-fold increase over the past 10 years.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Advertising Mediums 40

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. Let’s start a conversation.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

AUGUST 17, 2020

You can place brand content and ads from your exhibitors and sponsors in strategic locations for the audience to see on your virtual platform or mobile event app. Event’s Homepage Logo or Banner Placement: Feature the sponsors’ logo or banner on the homepage or login page of your virtual event platform or mobile event app.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Thinkers360

MARCH 22, 2024

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) Thought Leader (Alphabetical) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards Nick Ayton Solarix-Ventures Ltd Contact Nick Ayton Quantum Computing, Cryptocurrency, Blockchain Nicolas Babin Babin Business Consulting Contact Nicolas (..)

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

LeadSquared

DECEMBER 20, 2015

4 years ago, when I started my career in marketing, the first client I handled was an online education business. Since then, I’ve worked with dozens of them, and I’ve seen the tough realities of education marketing up close. Kendall College, Chicago. Clear navigation menu. Very user -oriented CTA. Strong offer.

Education 52

Education Design Marketing Websites Trigger Marketing 52

Content Standard

SEPTEMBER 17, 2018

A Need for Education and Accountability. A recent report from the National Endowment for Financial Education found that while a large number of millennials are confident in their financial knowledge, a much smaller percentage could actually answer basic personal finance questions. Image attribution: Elevate.

Ethics 46

Ethics Education Brand Identity Branding 46

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. 70% of students have looked at a college website on a mobile device. Rise of digital education.

Education 48

Education Thought Leadership Class Advertising Agencies 48

BOP Design

OCTOBER 26, 2023

They’ve also embraced mobile-first design, ensuring that the user experience is consistent across all devices. IBM: The Pinnacle of Responsiveness In a world where 54% of all internet browsing happens on mobile devices, IBM excels with a design that’s as functional on a smartphone as on a desktop.

Design 107

Design Marketing Websites B2B Ethics 107

Biznology

JULY 15, 2013

Is mobile marketing ready to change healthcare? 41% prefer care delivered via mobile devices (PWC). 41% prefer care delivered via mobile devices (PWC). Examples of “interactive wireless media includes smart phones, mobile websites, tablets (iPads), apps, SMS messaging and mobile social networking.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Contently

APRIL 4, 2023

Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences. Google recently moved all websites to mobile-first indexing. Optimizing for voice search assistants (e.g.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Content Standard

AUGUST 29, 2018

The cries of “mobile first” in marketing had barely calmed to white noise before the new resolution was put forth: mobile-only, they say, is the new way forward for digital marketers. Clearly, the mobile-only revolution is coming. ” Tailoring Content to Perform for Mobile.

Paid Content 56

Paid Content Marketing AI Verticals Marketing & Strategy 56

Marketing Insider Group

APRIL 28, 2021

While several back-end factors help you rank better, such as page loading speed and mobile optimization, content has taken on new importance in an effective SEO strategy. For instance, if you only have an email address, it would be a hassle for someone on a mobile phone to click away from your website to their email provider.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

BOP Design

OCTOBER 30, 2023

Offer informative and educational resources. Mobile Optimization: Optimize your website for mobile devices and ensure rapid loading times across all platforms. Leverage color schemes and typography to reinforce your brand’s identity.

Marketing Websites 108

Marketing Websites Conversion B2B Impressions 108

Biznology

OCTOBER 28, 2019

5G is the latest generation of mobile network technology. 4G mobile network technology was a game-changer. For example, self-driving vehicles running on a mobile network will be able to react to events on the road in real-time, thus avoiding costly accidents. Let’s look at 7 of them. 5G will be another game-changer.

Product 112

Product Bandwidth Digital Transformation High Quality Lead 112

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. The fact that marketers recognize the value of dynamic content across mobile, web, and social media is a huge step forward.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Launch Marketing

SEPTEMBER 27, 2023

Value-driven content is essential in drip campaigns as it educates your audience while pushing them one step closer to conversion. Optimizing for mobile is important too. Designing emails that are mobile-responsive increases click rates by nearly 15%. While the content offered is important, so is the email design.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126