Customer Experience Matrix

AUGUST 4, 2009

The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. As a result, they’ve invested heavily in educational materials that are not directly related to their particular product. Whatever the reason, it’s a refreshing and laudably mature approach.

Lead Nurturing 120

Lead Nurturing Marketo Leads Lead 120

Vidyard

MAY 11, 2016

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

Vidyard

MAY 11, 2016

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50

Marketo Bulldog Solutions Enterprise Management Work Management 50

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. Good luck!

Education 100

Education Marketing Automation Services Work Management Planning 100

Vidyard

APRIL 19, 2016

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Engagio

SEPTEMBER 29, 2023

In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. And perhaps most importantly, the content should be useful and not promotional; educational and not salesy.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. . Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 4, 2015

Marketers can learn about a lot more than just textbook knowledge from higher education. For higher education in particular, 58% of admissions directors had not met their goal of filling fall classes by the May 1 deadline this year, according to Inside Higher Ed. Rise of digital education. And that’s true for all marketers.

Education 48

Education Thought Leadership Class Advertising Agencies 48

The Point

NOVEMBER 15, 2022

Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. Outbound marketing is an imperative if your audience doesn’t know your brand, or that your type of solution exists, or that they even have a problem worth solving in the first place.

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Purchase Paid Search Agency Paid Social Agency Outreach 162

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. In the world of higher education, a new age of student engagement and intelligence is here. Share your insights the comments below!

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . 3 Online-to-Offline Campaigns Made Possible with Marketo. And enabling online-to-offline experiences is one of the ways we do that.

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Sales Management Campaigns Demonstrating Intent Marketo 164

Adobe Experience Cloud Blog

JUNE 9, 2015

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? Let’s start by breaking down the consumer lifecycle into three buckets: Education and Awareness Building: While most health plans offer the same core services, not all plans are one-size-fits-all.

Marketo 48

Marketo Conference Thought Leadership Blast Campaigns 48

SnapApp

APRIL 20, 2015

The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire! Marketo CEO Phil Fernandez opened the conference with the belief that marketers need to listen more and have stronger two-way dialogues with their audiences. As I’m writing this post, in my red-eye flight haze, all I can do is smile.

Marketo 48

Marketo Conference Buzz Interactive Marketing 48

Valasys

APRIL 15, 2024

Here’s how automated email sequences achieve this: Content for Every Stage: Share educational resources for those just starting their research, offer exclusive promotions to engaged leads, and provide personalized recommendations for those close to making a purchase.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

SnapApp

AUGUST 25, 2014

Find out in a joint SnapApp and Marketo webinar. Create many types of interactive content to educate, entertain to convert prospects to the top of the funnel and engage them to keep them moving down the funnel. How did SilkRoad – leading HR platform – generate thousands of leads and over $250,000 of new pipeline value?

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Top of Funnel Marketo Webinar Metrics Lead Scoring 48

SmartBug Media

AUGUST 4, 2023

Customer success teams can leverage automation platforms to connect their key applications, such as Gainsight or Zendesk, with CRM systems like Salesforce, payment platforms like Stripe, marketing automation tools like Marketo, or collaboration software like Slack. Learn more at Tray.io.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Biznology

MARCH 7, 2019

Part of the upturn is due to the growth of the proprietary client conference , where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities. Sirius Decisions , Terminus and Marketo are prime examples. March 24-28, Las Vegas, Marketo Marketing Nation Summit. April 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Adobe Experience Cloud Blog

AUGUST 24, 2020

Landing pages and even micro-sites are being deployed for more self-service information discovery and education to happen so that prospects can make informed decisions without requiring the help of a salesperson. . Now, the tempo of content delivery is at an all-time high, and the subject of that content is shifting.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Adobe Experience Cloud Blog

FEBRUARY 15, 2018

After all, it’s not just about reaching customers , it’s also about educating employees within your company as well. The post 5 Things Marketers Need to Know When Working With Their Legal Team appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How is your relationship with your legal team?

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Thought Leadership Marketo Creativity Paid Search Agency 265

Adobe Experience Cloud Blog

OCTOBER 2, 2010

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Customers are educating themselves via the Internet and other social media channels. Marketo Book Club: Sales 2.0 principles. Download a free chapter of the book!

Marketo 48

Marketo Web 2.0 B2B Sales Youtube 48

Adobe Experience Cloud Blog

MAY 4, 2018

If you’re in an industry where innovation is constant (that’s every industry, nowadays) creating further opportunities for innovation through funding education is imperative. By investing in education through CSR, companies can ensure a bright future not only for themselves but for future generations. CSR Opportunities at Marketo.

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Marketo Communities Advertising Agencies Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 9, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. What does it take to be a Marketo Champion? Let’s hear from our veteran Champions!

Marketo 20

Marketo Communities Thought Leadership Marketing Automation Services 20

Webbiquity

NOVEMBER 10, 2020

The role has been evolving for several years now, as buyers educate themselves online before contacting a sales rep. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. sales people) remain among the top five information sources used by buyers. Review Sites Are Important (Usually).

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Customer Experience Matrix

JULY 31, 2015

Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. The only major changes captured in the new report are the custom table abilities added by Marketo and Ontraport. - This puts them among the top 3 leaders in the small business sector.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Launch Marketing

APRIL 20, 2022

Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing. As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Adobe Experience Cloud Blog

JANUARY 22, 2020

The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads. How did you fix it?

Top of Funnel 160

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Televerde

JUNE 9, 2020

Johnson retired from his position as Chief Sales Officer at Marketo where he led Marketo’s global sales operations. The company combines end-to-end sales and marketing solutions to drive engagement, pipeline and revenue for the world’s leading B2B companies including SAP, Adobe-Marketo and Pulse Secure.

Enterprise Management 67

Enterprise Management Marketo Lead Ranking Work Management 67

Adobe Experience Cloud Blog

APRIL 13, 2017

Most of these partners also have LaunchPoint listings so you can learn how they integrate with the Marketo Engagement Platform. Minimum investment, maximum education and networking benefits. When customers love Marketo and our seamless integration with different solutions, well, we’re in for a huge marketing lovefest.

Advertising Agencies 122

Advertising Agencies Marketo Thought Leadership Trade Show 122

Adobe Experience Cloud Blog

AUGUST 9, 2017

But in today’s information-rich, digital environment, buyers have all the information they need to make an informed decision, making the salesperson’s role less educational and more transactional. To take it one step further, here are 5 subject line techniques that really work: Educate: 7 Things Marketers Can Learn from Sales.

Lead Nurturing 134

Lead Nurturing Lead Ranking Lead Scoring Leads 134

Adobe Experience Cloud Blog

JANUARY 22, 2020

Do they prefer different types of information (promotional versus educational) in different formats? Long-form audio content is typically educational in nature, and it helps brands and individuals establish themselves as industry thought leaders. Instead, start with your audience. How do they consume media?

Top of Funnel 161

Top of Funnel Lead Ranking Lead Scoring Leads 161

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. Who are the influencers your target audience turns to for educational content? Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on.

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Intent Data Intent Email Marketing Social Marketing 129

Martech

AUGUST 9, 2023

Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”

Account Based Marketing 75

Account Based Marketing ABM DemandBase Marketing Analytics Tools 75

Adobe Experience Cloud Blog

APRIL 19, 2017

My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. Marketo suggests a “Crawl, Walk, Run” phased approach. What are my key KPIs and how am I going to report on them?

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Marketing Management Marketo 106

Adobe Experience Cloud Blog

JULY 26, 2019

Marketing Nation Live, a B2B Marketing virtual event, is bringing together marketers from all over the world on September 18 for a day full of inspiration, education, and social networking. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 49

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 49