Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. The objective is to position yourself as an education station for all audiences. At their core, compelling case studies act as social proof and peer validation for what you offer.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. These type of assets refer primarily to landing pages associated with content marketing assets like white papers, webinars, research reports, etc. Industry Pages.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Sana Commerce

JUNE 16, 2023

Businesses considering a Microsoft Dynamics AX upgrade should first educate themselves on the options and best practices to keep the transition as seamless as possible. Engage End Users : Involve end users early in the process and keep them informed throughout the transition. Learn how Sana Commerce Cloud works on Microsoft F&O.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

Strategic-IC

SEPTEMBER 17, 2022

When you dig deeper and ask why: Educating and enabling Sales - Creating a more strategic mindset. Today’s buyer is self-educated. Today’s buyer is informed. Today’s buyer has a wealth of information at their fingertips: reports, blogs, review sites, display advertising, podcasts, white papers, etc.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. They have no agenda.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation.

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

Content4Demand

OCTOBER 27, 2020

B ut I’ve found that there are so many other ways you can tap your community to validate your messaging, educate your audience and inspire them to learn more about your company. In the past, we’d sometimes struggle to find clients willing to engage in case studies and roundtables for fear of divulging competitive information.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

PureB2B

MAY 19, 2022

Furthermore, additional information like the causes they support, the schools they attended, and their latest projects can be valuable details when building rapport. Since LinkedIn is home to B2B users, business-related content—from news articles to white papers—will be warmly received. B2B buyer’s journey.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Madison Logic

SEPTEMBER 8, 2022

The organization may need more education on a problem they’re facing, why they must address that problem now, and who is best suited to partner with in solving that problem. This strategy results in higher awareness and education for an individual or “lead” across the entire buying committee within an account. . Title/role .

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Pam Didner

NOVEMBER 5, 2020

And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. And providing helpful and relevant content is the best way to educate or provide value to your customers and prospects. Product sheets.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Valasys

JANUARY 17, 2020

Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed. B2B marketers should focus on creating pieces of content to educate their audience groups. B2B customers value the testimonials. &

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation.

Search Marketing 45

Search Marketing Advertising Agencies Paid Search Agency Curation 45

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. Credit: Getty Images via @daylife. So far, so good.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Content Marketing Institute

NOVEMBER 12, 2018

In general, the initial sales stage starts when prospects express interest in knowing more about your products, which can be part of the education phase of the customer journey. The other way is to educate salespeople on a list of content and let them select the appropriate ones to use at different stages as they see fit. Case studies.

Lead Ranking 94

Lead Ranking Lead Scoring Work Management Content Marketing 94

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Time and attention rates are a premium, and buyers will no longer waste time looking for the right information.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

MarketJoy

JULY 27, 2018

I’m sure you’ve heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. Long gone are the days where buyers relied on salespeople to be their sole education channel. Educational – Perform Research – Social/Online Guys. Unaware People.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Marketing Insider Group

AUGUST 26, 2015

And yet, when we are ready to buy, we seek out the information we need. If you want your content to be seen, read and shared, it has to be helpful, educational or entertaining content. My instinct was to get new leads through thought leadership content , research reports and white papers focused on the buyers in our space.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

markempa

AUGUST 26, 2009

Here’s what a quick search of the web will tell you: foster, help develop, or help grow; the act of nourishing or nursing; tender care; education; training; that which nourishes; food; diet; sustenance; the environmental influences that contribute to the development of an individual. Answering a question or offering more information.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Hinge Marketing

MARCH 26, 2020

Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. In the process, they encounter websites, blogs and free educational materials that put their problem in context and describe various solutions.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

FMG Suite

JUNE 5, 2019

Each phase presents plenty of opportunities to engage and inform to make the journey as easy as possible for your financial advisor prospects. Now they are concerned with arming themselves with the specific information they need to make an informed decision. Consider social and search engine advertising.

Advertising Agencies 40

Advertising Agencies Word of Mouth Validation Marketing Prospects 40

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

thePoint

MAY 25, 2018

white paper download), the first reaction of sales is to only want those where there is a clear intent to “speak with sales,” and even then, they get irritated if the person wants to talk to them about something other than buying (like support). In the B2B world, buyers have taken control. Deciding together what contact data (e.g.,

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Paid Search Agency 40

Ambal's Amusings

NOVEMBER 12, 2010

This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Outgrow

SEPTEMBER 15, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Without having a benchmark validated, data-validated product market fit, I think doing any growth for a SaaS business is risky. De-risking the journey to scale a business by focusing purely on value-driving activity. About our host: .

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Hubspot

MARCH 9, 2015

Therefore, they are seeking educational, third-party content in the awareness stage. They want light, vendor-neutral information that will help them identify their specific problem. Users rely on white papers, research reports, editorial content, educational content, ebooks, social media, and blogs. Consideration.

Work Management 28

Work Management Webcast Comparison Content 28

The ROI Guy

SEPTEMBER 17, 2010

As a result, buyers now suffer from Information Overload. Making the information overload issue worse, two economic downturns in the past decade have made these inundated buyers more frugal than ever. Reaching out has never been easier, but making meaningful connections has never been harder.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Hubspot

JANUARY 1, 2015

No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Your data source should provide enough information to get the big picture as well as any appropriate context. Academic Studies/White Papers.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Litmus

JULY 24, 2020

Check out their blogs on a regular basis, sign up for their newsletters, and at least skim through their white papers and ebooks if you don’t read them all the way through. It can be wildly educational and can give you specific talking points and content ideas that allow you to differentiate yourself from the rest of the competition.

Work Management 70

Work Management Marketing Management B2B Thought Leadership Top of Funnel 70

markempa

JULY 13, 2006

Yet most companies lack thought provoking, educational content; instead, they emphasize sales content. Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JULY 10, 2006

A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Ambal's Amusings

SEPTEMBER 10, 2009

Stories help people learn and remember information better than other formats. Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Story format.

Case Studies 100

Case Studies Case Study Studies Work Management 100

NuSpark Consulting

DECEMBER 5, 2011

Without this information, you can’t possibly target your audience’s needs properly with the right content that satisfies those needs. Lead nurturing content must be dynamically sent to prospects wherever they are in the buying process, from educational messages to validation messages. C- Conversion Architecture.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Martech

FEBRUARY 19, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 96

B2B Differentiation Lock-In Paid Search Agency 96

Martech

FEBRUARY 16, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

B2B 97

B2B Differentiation Lock-In Paid Search Agency 97

Marketing Insider Group

DECEMBER 20, 2022

Momentum ITSMA defines Thought Leadership as “Ideas that educate client and prospects about important business and technology issues and help them solve those issues – without selling.”. ” We must deliver value, deliver the right information at the right time, and deliver an outside-in point of view (POV) without selling.

Thought Leadership 161

Thought Leadership B2B Thought Leadership Planning Account Based Marketing 161

Biznology

AUGUST 16, 2018

As I said in the referenced blog post: When I have been successful in educating executives on recognizing their successes, I have convinced them to focus on optimizing the experience to get a higher share of users to take the next steps in their customer journeys. Now you have a way to measure the relative value of those white papers.

Lead Ranking 132

Lead Ranking Multi-Touch Attribution Top of Funnel Lead Scoring 132

Martech

FEBRUARY 12, 2024

As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early.

Tips 84

Tips B2B Differentiation Lock-In 84