Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. podcasts), read blog articles, and consume premium content in the forms of guides, ebooks, webinars, and/or videos.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Engagement with specific content: Clicks on blog posts, webinars, or other content addressing pain points reveal active research. This emphasizes the critical need to identify sales-qualified leads primed for conversion.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Parse.ly

NOVEMBER 4, 2020

With this in mind, our Chief Product Officer and Co-Founder, Andrew Montalenti , and Editorial Director of Growth at Quartz, Phoebe Gavin , caught up on a webinar last week to share their expertise and discuss how to make content analytics easy and how to use content data to make an immediate impact for your business. Table of Contents.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Convince & Convert

DECEMBER 15, 2023

This information allowed them to tap into a partnership with the pet sitting network Rover. As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ). What other brands peak their interests?

Rules 148

Rules Planning Brand Identity Branding 148

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. You can also create helpful tutorial videos or host webinars that walk new hires through need-to-know stuff as they get acclimated. Webinars make learning interactive.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Proteus B2B Marketing

MAY 7, 2014

It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. The remaining registered more than a week out from the event date.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

NetLine

MARCH 6, 2024

Intent data can be used to validate and refine this profile, ensuring that you are directing your marketing efforts toward organizations that will bring the most value. Buyer-level intent data goes a step further and informs you about who within an account is doing that research. Who else is involved in this process?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

DealSignal

FEBRUARY 23, 2023

Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. Webinars are a great way to engage your audience with live or recorded presentations on relevant topics.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” I’ve seen more companies using educational thought leadership in visual formats as a way to continue to get their message out there,” Lessard explained. In spite of this, people are looking for authentic connections and partnerships.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Meerkat Marketing

FEBRUARY 25, 2021

to create valuable and educational content for their audience as we continue to navigate the ever-changing waters of the pandemic. It has been a true pleasure to work with Susan to help reach as many businesses as possible with her valuable information.” The Meerkat team has worked closely with our clients at numbercrunch inc.

Effectiveness 78

Effectiveness Paid Search Agency Small Business Marketing Startups 78

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

TrustRadius Marketing

MARCH 28, 2022

Web accessibility is the concept that everyone should have access to public products and information. You need alternative formats for your information so others can perceive it in different ways. If you want more information about the law concerning accessibility you can see our fantastic article here.

Budget Programs 98

Budget Programs Enterprise Management Work Management Validation 98

FunnelEnvy

OCTOBER 2, 2023

Capturing information via online forms added additional value—for example, email addresses. Many are wary of filling out forms and sharing their information on websites. In an era where people are increasingly cautious about sharing their personal information online, the art of “softening the ask” becomes crucial.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Content can provide deeper insights and helpful information that encourages someone to purchase or request more information.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Aberdeen

MAY 19, 2023

However, they also value written research, videos, podcasts, and webinars to gain in-depth knowledge of the CX landscape. They seek videos that engage and provide valuable information. Some buyers, especially in later stages of decision-making, opt for longer, more detailed videos to make informed choices.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

Porch Group Media

APRIL 13, 2021

Recent research by Validity examined the correlation between email and data quality. To begin, Validity looked at where organizations are storing their customer and email data. While a record may have a postal addresses, a customer’s name or other information, they may be missing a recent, reachable email addresses.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

Smarte

JANUARY 8, 2022

It provides over 55 fields of relevant business information along with verified email addresses and mobile numbers. It also comes with a Chrome extension to help sales reps access contact and company information from within corporate websites and LinkedIn profiles. It can seamlessly integrate with existing CRM s and MAPs.

Buying Cycle 98

Buying Cycle Ideal Customer Profiles Contacts Sales Qualified Leads 98

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! Great webinar. Whitepapers are usually gated.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

markempa

JANUARY 19, 2015

For example, if you have a webinar, send them a follow-up email with more information. Afterwards, call to ask, “Did you find that webinar helpful? Don’t sell; educate and help. The content must be educational and helpful. Once you’ve determined who they are, you need to support a continuing conversation.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Optinmonster

OCTOBER 31, 2023

Amidst this sea of information, the headline guides readers to the content that matters most. Relevance The headline should accurately reflect the content it precedes, ensuring that readers receive information that aligns with their expectations set by the headline. Misleading headlines can lead to high bounce rates.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

KoMarketing Associates

DECEMBER 5, 2018

At KoMarketing we strongly believe SEO is most effective when educating client marketing teams in addition to providing impactful recommendations and tactics. These type of assets refer primarily to landing pages associated with content marketing assets like white papers, webinars, research reports, etc. Industry Pages. Final Thoughts.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Hinge Marketing

MARCH 26, 2020

Watch our on-demand webinar – Digital Branding: Doing it Right. Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. Watch our on-demand webinar – Digital Branding: Doing it Right.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Zoominfo

AUGUST 3, 2022

Instead, you would conduct research, collect information, and look to validate your gut instinct with facts from multiple sources. When it comes to your TAM, you may wonder how to look beyond anecdotal information to determine the right locations, personas, and messages to focus on for expansion.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Webinar Metrics 130

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Set clear objectives : Do you want to raise awareness, educate HCPs about clinical data, gain early adopters, or drive prescriptions? Webinars , eLearning, and virtual congresses also have a role.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Madison Logic

SEPTEMBER 8, 2022

The organization may need more education on a problem they’re facing, why they must address that problem now, and who is best suited to partner with in solving that problem. This strategy results in higher awareness and education for an individual or “lead” across the entire buying committee within an account. . Title/role .

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Content4Demand

OCTOBER 27, 2020

B ut I’ve found that there are so many other ways you can tap your community to validate your messaging, educate your audience and inspire them to learn more about your company. In the past, we’d sometimes struggle to find clients willing to engage in case studies and roundtables for fear of divulging competitive information.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

KoMarketing Associates

NOVEMBER 17, 2016

Here’s a look at 3 tips for creating smarter content in 2017: Understand & Educate Yourself on the Factors in Search. Earlier this week, I had the opportunity to attend Andy Crestodina’s webinar, “The Future of SEO: 5 Ways to Adapt Your Content for 2017.”. Like I’m going to tell you – go listen to the webinar !

SEO 120

SEO B2B Marketing Content Marketing Tips 120

ClearVoice

MARCH 22, 2021

Bottom-of-the-funnel content validates buyer decision and purchase. This is a great example of middle-of-the-funnel content because it uses customer validation to support the buyer’s research and evaluation process. In this case, it works as a more hands-off sales content approach for validating the buyer’s decision and purchase.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Content4Demand

FEBRUARY 26, 2020

It grants the following rights to California consumers: The right to know what personal information is collected, used, shared or sold The right to delete personal information held by businesses and, by extension, a business’s service provider The right to opt out of sale of personal information.

Privacy 60

Privacy B2B Marketing Opt-out Opt-in 60

Hinge Marketing

JANUARY 9, 2020

The project team was able to collect a lot of scientific information and Baumgartner became the first human to break the sound barrier without engine power. In fact, it often influences or validates how buyers are thinking and helps to speed up the sales cycle. The project was co-branded between Red Bull and GoPro. Source: GoPro.

Research 118

Research Co-Registration Brand Identity Branding 118

Directive Agency

JUNE 10, 2020

But w e strongly believe that the most qualified leads are generated with our educational content. These are webinars, studies, PDFs, and other types of online or downloadable content. As a SaaS company, we can accumulate and analyze a lot of information. LinkedIn Twitter. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Directive Agency

MAY 29, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across the nation.

Search Marketing 74

Search Marketing Advertising Agencies Paid Search Agency Curation 74

KoMarketing Associates

OCTOBER 15, 2015

Depending on your business, a low-commitment action might include reading a blog post, watching an informational video, registering for a webinar, subscribing to an email list or providing small bits of personal data in exchange for access to exclusive content. Walker Mower’s commitment to educating their earns a “like” in my book.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

KoMarketing Associates

NOVEMBER 24, 2015

An organization’s blog is a place to aid in lead nurturing initiatives by providing ongoing communication designed to establish credibility and support efforts in driving attendance to webinars, tradeshows, events, etc. Provide content for distribution in social media platforms. Not necessarily as obvious as one might think.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

The ABM Agency

APRIL 21, 2023

Validate Your Assumptions With Sales Team Input D. You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. A comprehensive persona should include: Demographic information: Age, gender, education level. Phone calls?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Time and attention rates are a premium, and buyers will no longer waste time looking for the right information.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52