5 Content Marketing Questions: Get Readers to Take Action
Writing on the Web
OCTOBER 9, 2011
Good content on the Web, when it’s well written, should: Educate. Social proof is a scientifically validated way of persuading people to trust you. Don’t make them fill out unnecessary information and forms. What is different now? What should you do now? Engage readers. Enrich lives. Social Proof.
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