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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Leverage Surveys.

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What Is Bottom-of-Funnel Marketing? Validating the Purchase

ClearVoice

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. It’s a good time to offer a demo or consultation… content that validates the purchase. What is bottom-of-funnel (BoFu) marketing?

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Emotion vs Education: Comparing Persuasive Advertising and Informative Advertising

TrustRadius Marketing

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. One is about appealing to emotion, while the other is about education. Informative advertising sticks to facts.

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Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit

Content Standard

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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How Writers Have a Big Opportunity to Build Digital Educational Content

ClearVoice

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. It allows you to combine expertise with passion.

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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? In contrast, the modern information landscape has a glut of soulless pitching, and valueless advertising turns into background noise. Catchphrases and jingles just aren’t enough anymore.

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Understanding the Generational Divide in B2B Decision Making

ANNUITAS

Start with customer and prospect interviews to understand not just what matters to them from a business standpoint, but also how they prefer to communicate and which sources of information they’re most likely to interact with. This is a very valid approach for older generations that still prefer direct email, phone, and face-to-face meetings.