Paul Gillin

AUGUST 29, 2012

Satisfied that the answer was no, he focused the strategy around a few core principles: Get P&G off the defensive; Dispel rumors that P&G would reintroduce the discontinued products; Educate parents about diaper rash; Refocus the discussion on the welfare of the children. The final point was particularly smart.

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Paul Gillin

APRIL 28, 2011

They’re the little nuggets of information that delight and reward readers for staying with us. Consider this passage from The Rubber Room , a withering assault on the way the United Federation of Teachers protects some of New York City’s worst educators. Writing coach Don Fry (right) calls these “gold coins.&#

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Paul Gillin

JANUARY 20, 2011

Most businesses are inherently conservative, and decision-makers seek validation from many sources, including analysts and their peers. These people typically come from many different areas of the organization, and each has different information needs. Intense need for information. Group consensus. Bet the business” decisions.

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