Onalytica B2B

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

That consumers are pretty well informed of their product options (by the brands themselves, their own research or influencers), but they’re conducting their own personal brand validation by seeking out reviews from both influencers and strangers before they enter the buying journey. What does this tell us? What does this tell us?