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Marketing Interactions

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Never Assume B2B Buyers Know How to Buy

Marketing Interactions

OCTOBER 8, 2020

Wrestling to understand a lot of conflicting information gathered during research. Unsure about the validity of their business case. Most of the information they gather and conversations about solving the problem take place without your sales rep in the room. Sales has the opportunity to DO that education via content…”. (He

Buy 77
Buy B2B Peer-to-peer Work Management 77
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The Inside and Outside of B2B Buyer-Driven Experiences

Marketing Interactions

JULY 31, 2022

The number of touchpoints has increased (up to 27 per person, per Gartner) and only 3% want to speak to your sales reps for education. Helping us identify Step Backs – more than ¾ of buyers will return to earlier-stage learning to re-validate as they acquire new knowledge. They’ll get the information somewhere.

B2B 75
B2B Buyer's Journey Gartner B2B Sales 75
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