Sales Intelligence: What to Expect When You’re Prospecting
DiscoverOrg
MAY 7, 2019
Validity : Does the data conform to a common syntax? Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Uniqueness : Are there duplicate records? Can records be combined? Timeliness : Is the data fresh? vs. “avenue”).
153 
Let's personalize your content