Webbiquity

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 77

Twitter Eye-Tracking Keywords Work Management 77

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

CoSchedule

JUNE 29, 2022

When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. Executive Summary: Best Times To Post On Twitter In 2022. What is the best time to post on Twitter today?

Twitter 52

Twitter Analysis Research Best Practices 52

Convince & Convert

AUGUST 15, 2012

But one thing we know can be effective are companies that wrap the pitch in information. Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Sustainable seafood information. So Why Aren’t More Businesses Educating? 2-3 curated Facebook/Twitter posts per week.

Education 126

Education Work Management Marketing Management Branding 126

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 334

B2B Marketing Practices SMS B2B 334

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? highlight to tweet).

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Sprout Social

MAY 10, 2019

If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering. To back those stats up, Forbes also previously reported that around 75% of Fortune 500 executives turn to YouTube to help them make more educated decisions. Let us know on Twitter @SproutSocial!

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

B2B Marketing Traction

FEBRUARY 19, 2015

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Want to improve your small business with better accounting and informed financial decision-making?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Predictive Response

MARCH 22, 2019

Higher education is one of the biggest industries in the US today. Determine the demographics (age range, gender, location, and even specific interests) of the target audience you want to reach with your higher education institution. Build Your Institution’s Brand . Research and Select Appropriate Hashtags ?.

Education 40

Education Ad Building Social Media Newsletter 40

Anyword

JANUARY 31, 2019

Most people have one or two sources they turn to daily, and rely on their networks on platforms like LinkedIn, Twitter, and Facebook to fill in the rest. As a part of our efforts to connect and educate the publishing community, we wanted to aggregate a list of great resources once and for all. To learn more, request a demo here.

Storytelling 58

Storytelling Emarketing Aggregators Newsletter 58

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 100

Twitter Traffic Ad Building Tips 100

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 93

Twitter Comparison Ideal Customer Profiles Click Rate 93

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Webbiquity

FEBRUARY 28, 2023

Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. There are numerous analytics tools available today that help companies better understand their data in order to make informed strategic marketing decisions.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. Create customized content that speaks directly to their needs, wants, and challenges. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Buffer

JANUARY 23, 2023

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. But this year, the writer will be shifting his focus from Twitter to LinkedIn. I've been a little looser with Twitter recently.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Marketing Insider Group

JANUARY 4, 2021

Jaime has run a successful webinar program at RSM that is both highly scalable (more than 200 webinars per year) and features strong knowledge transfer and value, utilizing Continuing Professional Education (CPE) credits. Jaime thank you for your time today and a highly informative discussion of webinars during an incredibly challenging time.

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Create a posting schedule to keep followers and viewers informed of your latest news, updates, and content that is readily available.

Education 40

Education Youtube Paid Search Agency Organization 40

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? “You don’t have to exclusively go through the media to get your information out there.” David Meerman Scott on Twitter: @dmscott. It’s All About Now, Now, Now.

PR 312

PR Rules Social Marketing Skype 312

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EMagine B2B Blog

DECEMBER 4, 2017

Today’s featured client is Oil Price Information Services , or OPIS, a company providing easy access to transparent data, expert-level customer service, educational events and energy data solutions for price transparency across the global fuel supply chain so that all stakeholders can buy and sell oil products with confidence.

Pricing 42

Pricing Price Service Marketing Websites 42

Martech

MARCH 15, 2023

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K LinkedIn: RafataAli (477K followers) Twitter: Rafat (38K followers) Will Curran Will is founder and “chief event Einstein” of Endless Events, an event management company.

Event Marketing 106

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 106

Spiralytics

NOVEMBER 7, 2022

Some key uses of social media in government include crisis communication and management, information drive, and public education campaign, among others. Also, note that some information might be well-suited for Facebook while others might be more appropriate on YouTube or TikTok.

Social Media 118

Social Media Tips Media Privacy 118

SpotMe Blog

MAY 11, 2023

This could be anything from pharma product launches and medical education events to congresses or satellite symposia. Ashfield MedComms specializes in creating and delivering engaging, scientifically accurate, and customized content to support clients in their medical education, communication, and marketing efforts.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

TrustRadius Marketing

MARCH 11, 2022

As technology has rooted its way into our day-to-day existence, education has been changed. With information at the tips of our fingers, learning is now boundless. Improving education is a huge issue for our society. Technology can also extend education in another way. How Has Technology Improved Education?

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates.

Social Media 123

Social Media Customer Surveys Eye-Tracking Opt-out 123

Biznology

AUGUST 18, 2010

So, for this post, my intent is to talk about content that educates. Education in business is a tricky thing because you have to create content that can be useful to various levels of expertise from novice to those smarter than yourself. Product Use Education. This is why you need to develop content with the intent to educate.

Education 80

Education Intent Content Wikipedia 80

Sprout Social

SEPTEMBER 30, 2022

Social networks are one of the main places where information is exchanged. We leverage LinkedIn, specifically our company page, to educate and talk about the topics relevant to our niche and personas. This includes informative, emotional and personal content. A weekly Twitter chat or Twitter Space ?

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Envy

JANUARY 16, 2020

He’s committed to continuing education from both sides of the desk. He blogs at the AWS blog and Medium , and has an active Twitter feed. If you want to be among the first to know about changing trends and newest research in the world of cloud computing, follow Lydia on Twitter. Lydia Leong. David Linthicum. Graham Cluley.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Oktopost

SEPTEMBER 13, 2022

This information can be used to create targeted marketing campaigns across various social media channels. This can be done in a number of ways, such as sharing educational and helpful content, answering customer questions, and sharing company news. Be helpful: Share content that is helpful and informative. Large user base.

Social Media 86

Social Media Work Management Marketing Management Service 86

Navigate the Channel

NOVEMBER 6, 2023

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Scoop.it

DECEMBER 29, 2022

So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. Focus on Informative Content. Instead, it should educate, entertain, or inform. To create a meaningful and informative piece of content, start by asking questions such as: What do my potential customers want?

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Marketing Funnels 83

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m.

Best Practices 106

Best Practices Social Media Work Management Education 106

xiQ

JANUARY 30, 2023

As a result, the buyer-seller interaction has shifted with the primary focus being on confirming information already found online. As a result, the buyer-seller interaction has shifted with the primary focus being on confirming information already found online.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126