Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

Zoominfo

JANUARY 19, 2021

Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more. They prefer not to engage with sales messages or calls until they’re ready.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Choozle

FEBRUARY 12, 2019

Plus, according to Drift’s 2018 State of Chatbots Report , traditional websites are no longer providing information in the ways customers want to find it—quickly, easily, and at any time of the day. Through thoughtful content, we can inform, educate, and further convey our message as a brand. Stay strong.).

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ClearVoice

DECEMBER 21, 2021

Organically attract strong leads with engaging and educational content. Provide readers with the information they need to make a purchase decision. Retain current customers by providing information that demonstrates your brand’s value and the benefits of your products/services. Help boost your reputation.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Sensor/Intuitive.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The trick here is to only include information that’s actually important to know. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Hinge Marketing

SEPTEMBER 14, 2022

One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. Our most recent study details the perspectives of more than 1,900 buyers and 3,610 sellers of professional services. About the Research.

Research 114

Research Service Budget Programs Social Media 114

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. It helps you be present for the buyer at the right time, with the right information that will help you guide them towards the sale. Early on, buyers are curious.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Content can provide deeper insights and helpful information that encourages someone to purchase or request more information.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Adam Leipzig , CEO of MediaU, an innovative media education and training company providing programs that help individuals assimilate advances in media industry work.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. This article is completely free for anyone to read and my intent is to educate you on everything I know about inbound content marketing. He is now an old man. 23 years have passed.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

FunnelEnvy

OCTOBER 2, 2023

Capturing information via online forms added additional value—for example, email addresses. Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Sensor/Intuitive.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Martech

FEBRUARY 13, 2023

was just information listed on a web page. Titled Digital E/Scapes , this activation was also designed to educate hotel guests about NFTs. This requires extensive research, ideation, prototyping and validation.” “We made the web page interactive. runs on blockchain, enables the use of crypto-currencies and NFTs, and uses AI.

Paid Search Agency 83

Paid Search Agency Web 2.0 Budget Programs Case Studies 83

ClearVoice

DECEMBER 17, 2019

Podcast listeners are loyal, affluent, and educated — and regardless if you’re a B2B or a B2C organization, these are the kinds of customers you most likely want to reach. The only problem is that podcasting is new enough that it probably isn’t something most people studied in school. First, set up your media host.

Planning 102

Planning Budget Programs Content Marketing Validation 102

Zoominfo

JANUARY 19, 2021

Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Spiralytics

NOVEMBER 17, 2022

Your website is among the first resources they visit to look for information, and it’s your opportunity to show them how much existing customers are happy with your product or service. Have Your Content Validated by an Expert. Hubspot does a great job with their case studies. Establish Trust Super Early. Source: Evernote.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

ClearVoice

MAY 29, 2023

Buyer personas can inform a wide range of marketing activities. Your marketing personas will reflect a wide range of information about your target consumers, including: Demographics: Age, gender, relationship status, location, education level, occupation, and income. Conducting ethnographic field studies.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Contently

MARCH 22, 2022

Choosing to understand search intent over keyword stuffing is important because the ultimate aim is not to rank on Google, but truly help readers and provide them the information they came for. BOFU content often includes case studies, product reviews, white papers, and direct product comparisons. Zapier is an excellent example.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Marketing Interactions

OCTOBER 8, 2020

Wrestling to understand a lot of conflicting information gathered during research. Unsure about the validity of their business case. Most of the information they gather and conversations about solving the problem take place without your sales rep in the room. Sales has the opportunity to DO that education via content…”. (He

Buy 77

Buy B2B Peer-to-peer Work Management 77

Aberdeen

MAY 19, 2023

They seek videos that engage and provide valuable information. Some buyers, especially in later stages of decision-making, opt for longer, more detailed videos to make informed choices. User Case Studies: Real-world success stories demonstrate the value and capabilities of potential vendors.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

Marketing Craftmanship

JANUARY 20, 2017

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. Editors demanded your research methods and data, and had to be convinced that your study was objective and legitimate.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ).

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Directive Agency

JUNE 10, 2020

But w e strongly believe that the most qualified leads are generated with our educational content. These are webinars, studies, PDFs, and other types of online or downloadable content. As a SaaS company, we can accumulate and analyze a lot of information. LinkedIn Twitter. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Buzz Marketing for Technology

JUNE 27, 2008

Information Technology. The Almanac of Higher Education. Information Technology. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Hinge Marketing

DECEMBER 4, 2019

Keep in mind that the validity of your results depends on the quality of your survey design and the experience and perceived impartiality of your interviewers, so this may not be the place to do it yourself. When designing a baseline study, it pays to think about the future, too. Internal team perspectives matter too.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Salesforce Marketing Cloud

JUNE 28, 2023

Your potential customers today are more informed (and skeptical) than they’ve ever been. Pitching with information your prospective customers already know shows apathy — and a lack of awareness. Customers may be showing up more informed, but that doesn’t mean using the pitch to educate them is no longer useful.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” I’ve seen more companies using educational thought leadership in visual formats as a way to continue to get their message out there,” Lessard explained. In spite of this, people are looking for authentic connections and partnerships.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Related reading: Why Personas Fail. This could mean four or more personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

BOP Design

APRIL 26, 2019

Lack of Information. Your B2B web design and content should educate visitors about the benefits of your firm’s products or services. If your website lacks critical information, you won’t convert any visitors into prospects. You don’t know where to look first or how to process all the information.

Marketing Websites 86

Marketing Websites Allocation B2B Advertising Agencies 86

ClearVoice

MAY 12, 2022

Inform, motivate, connect, and educate employees. Share case studies. If you’re not happy with your existing newsletter content, then study how other established companies are writing their newsletters. Don’t overcrowd your newsletters with too much information or design elements. Share product updates.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

nDash

AUGUST 18, 2020

Clients expect you to present facts knowledgeably so that the piece educates the reader. By keeping up-to-date with the latest information, you can inform a knowledgeable audience with new and valuable information. Study Competitor Websites. While it may be an excellent stance, there could be other valid opinions.

Research 94

Research Tips Opinions Marketing Analytics Tools 94