KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Leverage Surveys.

Education 120

Education Tactics B2B Marketing Practices 120

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. You import your product information into our system, and from there we export it to any number of platforms – I think we’re somewhere around the 2,500 mark.”. Building an online customer education hub. This was not scalable.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Choozle

OCTOBER 1, 2021

From our cabinets filled with delicious snacks to our regular team bonding events, Choozle prioritizes our employees’ happiness and growth to inform our company culture. We checked in with just a few of our employees utilizing their quarterly education stipends for some exciting activities and educational opportunities.

Education 104

Education Paid Search Agency Companies Class 104

Conductor

MARCH 16, 2022

Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. Top Educational SEO Resources for Content Marketers. Top Educational SEO Resources for Content Marketers. Get ready to rise in the ranks.

Education 98

Education Resources SEO Lead Scoring 98

TrustRadius Marketing

APRIL 18, 2019

Persuasive and informative advertising share the same goal — to persuade audiences to embrace certain attitudes and behaviors. Though persuasive and informative ads share the same goal, they take different approaches. One is about appealing to emotion, while the other is about education. Informative advertising sticks to facts.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Brandpoint

AUGUST 25, 2021

What is the hiring process like? Here at Brandpoint, the application and interview process are not only a time for us to learn about you, but for you to learn about Brandpoint. First and foremost, we respond to all candidate applications regardless of whether you make it to the interview process. Who are they looking for?

Process 118

Process FAQ Guidelines Positioning 118

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. But, what about your existing customer base or those prospects that are already aware of your brand or industry and need more than educational content? Leverage Your Data!

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Hubspot

FEBRUARY 12, 2024

They’re trained to sell to anyone who wants to buy and facilitate a quick buying process — but as inbound salespeople, we know who our products are made for, and we should only be selling to customers who are going to leverage value over time. The prospect wants to run the sales process themselves and won’t compromise on anything.

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

Salesforce Marketing Cloud

DECEMBER 11, 2023

The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Business process automation (BPA) allows you to automate those manual responsibilities, so that you can focus on work that promotes innovation. Not sure if BPA is right for you?

Automation 69

Automation Work Management Marketing Management Process 69

SmartBug Media

AUGUST 18, 2021

According to the National Student Clearinghouse Research Center , higher education institutions (HEI) are faced with continued declining enrollment. So before we tackle how higher ed can simplify the online application process, let’s address the things that could deter an applicant before they even apply.

Inbound Marketing 98

Inbound Marketing Process Industry CMS Marketing Management 98

Sprout Social

MAY 15, 2020

Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Industries that sent out fewer include nonprofit (9), education (7) and real estate (6). Engagement sent by brands.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? You get deep insights that inform smarter business decisions. Guest post by Eduard Klein.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Buffer

JANUARY 18, 2023

Content research tools Gathering data and information can be one of the more tedious parts of creating content. Especially if the aim of your content is to educate, you may need to invest more time in research than a creator focused on entertainment. You can create simple or complex systems to manage your creative process.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Anyword

FEBRUARY 1, 2023

As satisfying as it is to get everything right, writing can also be an extremely tricky and difficult process. Make sure to record where you got each piece of information from so that you can cite it correctly later on. Are you trying to inform? A key part of the editing process is cutting extra fluff from your writing.

Process 98

Process Copywriting Content Blogger 98

NuSpark Consulting

SEPTEMBER 4, 2016

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The lead nurturing process itself is improved by leveraging marketing automation best practices.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Salesforce Marketing Cloud

MAY 30, 2023

The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). This covers just about everything in the sales process, from prospecting to lead nurturing and closing. You don’t pick a doctor solely because they have an M.D.

Education 52

Education Training Communities Cold Calling 52

Zoominfo

MARCH 4, 2018

What Is The B2B Selling Process? Free Trial How Technology Changed The B2B Selling Process 1. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits. Quick implementation: You can forget time-consuming installation processes.

Process 130

Process Enterprise Management Work Management Marketing Management 130

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. You can consider her a mentor, that, well, is paid.

Education 92

Education Ad Building Top of Funnel Class 92

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. So why should the education sector be any different? We’re here with interactive content for education sector to make things a little easy-peasy for you! Now, how can we use these in the education sector? Interactive content has found its way into our lives. Calculators.

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

Webbiquity

JANUARY 16, 2024

This not only makes it easier to explain complex information, but also adds a touch of entertainment to the content. Or, if you’re in manufacturing, you might use animated visuals to break down the steps of your innovative processes. It’s not only a way to educate them about the product but also having a bit of fun.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Marketing Insider Group

JANUARY 3, 2023

Take this further and personalize the onboarding process and content to help bolster customer retention, which leads to the next strategy…. Did you know that providing high-value, educational content is one of the best ways to improve your Google ranking ? Educational content is helpful content. Show Your Appreciation.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Valasys

JULY 5, 2023

It opens new avenues of information for the students, students can learn a lot by the use of technology. The increased level of student engagement and learning process Books are just the start of knowledge for learning and teaching. Conclusion: Technology has completely revolutionized the learning process.

Education 52

Education Class Youtube Communities 52

SmartBug Media

MAY 4, 2022

With SMS marketing, effective messaging requires an awareness of the stages of the buying process. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The same thing goes for other forms of communication.

SMS 98

SMS Buy Process Paid Search Agency 98

ClearVoice

NOVEMBER 1, 2022

If your content does not provide the information they are looking for in their stage of the buying process, you may get overlooked for another company that has provided the content that aligns with their current needs. With the amount of information available online, companies no longer make impulse purchases.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Circle Studio

JUNE 4, 2020

Now, what’s next in the brand refresh process? A unique color palette and font system sets your firm apart from competitors, adds a level of visual sophistication to the brand, and creates a toolkit allowing hierarchy of information for branded materials to come. A new website is a fundamental step in the brand refresh process.

Process 78

Process Brand Identity Branding Advertising Agencies 78

Convince & Convert

AUGUST 15, 2012

But one thing we know can be effective are companies that wrap the pitch in information. Here are five brands that do an exceptional job of educating their audience, which then drives purchase. Sustainable seafood information. So Why Aren’t More Businesses Educating? Whole Foods. Whole Foods blog.

Education 126

Education Work Management Marketing Management Brand Identity 126

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

The Lead Agency

OCTOBER 23, 2019

The higher education system has not been immune to such advancements, and like many other sectors, has diversified into an incredibly complex and large-scale industry. Effective education marketing can help you do just that, assisting your university or college in leaving a lasting, positive impact.

Education 48

Education Advertising Agencies Marketing & Strategy Marketing Strategy 48

PathFactory

SEPTEMBER 15, 2021

The number of interactions during the purchase process has also increased, rising from an average of 17 in 2019 to 27 in 2021. Marketers know they need to deliver a high volume of quality, relevant content to enable prospects to self-educate and progress through the buyer’s journey. This has further fueled the need for more content.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Content Marketing Institute

FEBRUARY 2, 2018

Read on to get some tips and insight that you can incorporate into your content marketing process. This process takes less than an hour and guarantees nothing has been overlooked. We find our audience prefers our long-form, educational blog posts around social media marketing. Massimo Chieruzzi, CEO, AdEspresso. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Contently

MARCH 28, 2017

So it’s not surprising to see financial firms increasingly taking the role of personal finance educator—and the fact that it makes for good marketing doesn’t hurt either. Educating from the top. Educational content is also key for building trust. We have a whole team of teachers.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Convince & Convert

FEBRUARY 21, 2024

College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). Define what AI can do well in this process, where it should be avoided, and how it will be quality checked. Even if you have a rule against it, your employees probably use ChatGPT for work. You know, for work stuff.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Content Standard

MAY 20, 2019

For four days in sunny San Diego, attendees of Salesforce Higher Ed Summit 2019 got an exclusive glimpse at key trends defining the future of higher education marketing. But just like any other summit, there’s a lot to take in and process after the fact. This is an idea that marketers are typically familiar with.

Education 68

Education Work Management Trends Marketing Management 68

Hubspot

DECEMBER 7, 2020

A sales process is like a figure skating routine. Yes, the two are fundamentally similar, and while neither salespeople nor figure skaters can deviate too far from their predetermined routines, they can certainly find ways to simplify those processes. Simplifying Your Sales Process. How to Simplify Your Sales Process.

Process 82

Process Hubspot Work Management Lead Scoring 82

Conversica

MAY 22, 2018

Higher education institutions rely heavily on lead generation tactics – events, social media, web, and print materials – to recruit the right students to their schools. Part of the recruitment process is providing a positive and engaging experience, which starts the moment a lead initiates contact with the school.

Education 40

Education Lead Scoring Lead Ranking Leads 40

Content Standard

JULY 27, 2017

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. They understand that the best way to address “panic” is with content that meets their readers’ and their organization’s needs through education. Better Customers.

Education 58

Education B2B Marketing Work Management Marketing Management 58

Stevens & Tate

APRIL 15, 2024

Educational Content : In the decision-making process for senior living options, seniors and their families often have numerous questions and concerns, ranging from financial planning and health care services to lifestyle and activity offerings. Ready to take your senior living marketing to the next level with optimized video content?

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80