Marketing Insider Group

DECEMBER 15, 2020

By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Demonstrating Authority and Expertise.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. How do we keep providing top-notch education? HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. HubSpot's Co-marketing Campaign.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

Hubspot

MAY 17, 2021

Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Users on YouTube like to be educated and not sold to.". Chacon explains, "Having a strategy to educate, empower, and provide some assistance can go a long way.". But users don't want to be sold to. Being robotic instead of human.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. When you share valuable content that educates and entertains, your audience will trust that you’ve got more where that came from. Image Source: HubSpot.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. The average increase in traffic is 138% after 12 months. The average ROI is 7x! Source: CMI.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Hubspot

AUGUST 22, 2019

Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Like many other marketing teams across the globe, my team at HubSpot were no strangers to the live video trend. Here, we'll explain which one worked better for us. Live Video: Our Experiment.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Overall web traffic from mobile devices now represents 52% of web traffic worldwide. At HubSpot, 46% of our blog traffic comes from mobile. Welcome to 2020.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Lake One

APRIL 21, 2020

Startups and HubSpot. Many of those startups, through their venture fund or accelerator, get access to a special perk known as the HubSpot for Startups program. What is HubSpot for Startups. Is My Startup Ready for HubSpot? Which Hubs Should I Leverage From HubSpot? Two things we love here at Lake One.

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. How do customers discover new products nowadays? Take, for example, a term like “form builder.”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. MATTHEW BARBY, HUBSPOT. ELISSA HUDSON, HUBSPOT.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Businesses that blog regularly benefit from: More web traffic. More web traffic. Once you reach 21 to 54 posts, you can see your traffic go up by as much as 30 percent. Increased traffic.

Paid Content 312

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 312

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. If you are ready to get more traffic to your site with quality content published consistently, check out our Weekly Blog Content Service. Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? Check out the tactics below, and start maximizing organic traffic to your own blog. At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

Contently

FEBRUARY 28, 2023

The rumble of traffic. Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. The buzz of a bee.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. Similar to Duolingo , the app combines reading and listening, as well as vocal recording, to provide an immersive educational experience for its students. How To Get Traffic Without Using Clickbait.

Traffic 92

Traffic Work Management Ethics Youtube 92

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.” When customers and prospects look up, you’d better be there.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

G2M Solutions

JUNE 29, 2020

This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering , an educational site focused on blockchain technology, and the co-host of The Decrypting Crypto Podcast. Why is this true?

Lead Scoring 77

Lead Scoring Lead Ranking Google Hubspot 77

Navigate the Channel

JANUARY 5, 2024

Stay informed and educated Marketing is a vibrant field perpetually in flux because of changes in consumer behavior, technology, economic shifts and market trends. To keep up with these changes, marketers should make it a daily habit to stay informed and educated. FAQS Why is staying informed and educated important for marketers?

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. 69% of marketers invest in SEO ( Hubspot). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Scoop.it

MARCH 2, 2023

Besides, here are 4 more reasons why businesses should care about content marketing: Establish thought leadership Consistently creating and publishing helpful, relevant, and educational content helps customers build trust in your business and establish you as a thought leader. With various formats come unique benefits.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SmartBug Media

MARCH 25, 2020

Your goal will determine what type of webinar you want to create , whether it’s to: Attract new prospects to your company (educational). Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Make use of the traffic you’ve worked hard to achieve! Determining Your Webinar Goal. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

APRIL 8, 2020

At HubSpot, we’re asking ourselves the same questions many of you are: What now? From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. The economic impact of COVID-19 is undeniable.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Webbiquity

FEBRUARY 16, 2021

First, you can create educational Instagram posts to tell your followers more about selected features. Clickable links – to drive website traffic with ease (for accounts with 10k+ followers). HubSpot: Lay a Bet on Instagram Video Marketing. Here’s an example from ContentStudio: 6.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. Web traffic declined last week dropping 4.4% About the Data.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

ClearVoice

JULY 17, 2023

Quality content can drive brand awareness, educate audiences, and attract high-quality leads. The idea is to show them how content marketing drives traffic to your site, generates leads, or closes sales. Website traffic The amount of traffic coming to your website indicates how many people are discovering and consuming your content.

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Hubspot

FEBRUARY 23, 2021

Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! To help you with your goal-setting, download our free calculator for determining your monthly traffic and leads goals.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Anyword

JULY 26, 2022

Target market involves factors such as location, age, gender, income, education, etc. Use this information as the template for the most specific persona you can create with HubSpot. HubSpot “Make My Persona” Tool. And now — HubSpot. While customer personas include all of this information as well, they go a step further.

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98