SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing Automation Hacks in HubSpot. We’ve narrowed down our favorite tactics to incorporate into your strategy. RSS notifications are a simple way to incorporate marketing automation into HubSpot.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Somehow, the company that railed against sales teams and outbound tactics has built the perfect tool for them to gather the intelligence they need to succeed at their job.

Hubspot 78

Hubspot Paid Search Agency Custom Publishing Outreach 78

Hubspot

JULY 23, 2020

Marketers at the two companies can attribute the home-run to a certain tactic: co-marketing. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. How do we keep providing top-notch education? Will HubSpot audiences even be interested in offers?

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Hubspot

AUGUST 3, 2023

It’s a sales tactic that we’re all familiar with, and positioning AI is no different, especially when there are apprehensions about exactly what it can do. The screenshot below is taken from HubSpot’s artificial intelligence page. Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Somehow, the company that railed against sales teams and outbound tactics has built the perfect tool for them to gather the intelligence they need to succeed at their job.

Hubspot 60

Hubspot Paid Search Agency Custom Publishing Outreach 60

Hubspot

FEBRUARY 9, 2021

Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021. To help you understand which strategies aren't worth your time, we reached out to some experts to offer their takes on sales tactics that brands should avoid, going forward. Holding Onto Outdated Positioning Statements. Cold Calling.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

Hubspot

JANUARY 6, 2020

But, even if other brands are reaching ROI and awareness goals with their unique tactics, you might still have trouble brainstorming or creating an interesting plan for your 2020 campaigns. To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019.

Hubspot 80

Hubspot Campaigns Paid Search Agency Planning 80

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: HubSpot No one likes to be pressured. Yet, many B2B sales approaches involve high-pressure tactics. Additionally, tools like Salesforce and Hubspot make detailed metrics accessible.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Hubspot

AUGUST 22, 2019

Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Like many other marketing teams across the globe, my team at HubSpot were no strangers to the live video trend. Here, we'll explain which one worked better for us. Live Video: Our Experiment.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Hubspot

MAY 6, 2020

But it’s important to note that not every tactic is right for every brand. Free, live educational programming is a great way to position your brand as a thought leader. This tactic is especially great for brands who pride themselves on transparency. Host an exclusive product launch or post-launch education session.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? Check out the tactics below, and start maximizing organic traffic to your own blog. At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The search keywords that correspond to HubSpot products tend to have pretty good search volume, and content marketing is a pretty big channel for us. How do you do that?

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Strategic-IC

JANUARY 18, 2019

How is Marketing in Education Technology evolving? We're finding that the buyer is lot more educated, a lot more informed. So I think there's a sense of information overload out there in the education sector. There's a sense of information overload out there in the education sector. Interview Transcript.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

Hubspot

OCTOBER 4, 2016

Schools in particular are moving away from slow, traditional marketing tactics, and toward nimble, online strategies. Our newest ebook, Building an Efficient Education Marketing Machine covers what schools need to know about increasing ROI in the digital age. Education marketing shouldn’t be any different. Businesses now expect.

Education 67

Education Efficiency Ad Building Marketing & Strategy 67

Zoominfo

AUGUST 6, 2019

Many leading companies have also benefited immensely from this business model including Hotmail, Dropbox, and Hubspot. Example: HubSpot (an inbound marketing and sales platform) created a free ‘Marketing Grader’ tool that allows users to test the effectiveness of their website. Offer a Free Tool.

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Martech

DECEMBER 26, 2023

These ideas are organized into three categories: strategies, tools and tactics. Tactics Joint campaign messaging Unlike the co-marketing of old, when the vendor and the partner stated their value propositions side by side in marketing messages, smart vendors today present a joint value message.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Source: HubSpot. Here are nine customer retention tactics to consider implementing into your content marketing strategy.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Marketing Insider Group

MARCH 30, 2021

Source: HubSpot. Telling authentic human stories and creating bonds through shared ideas make storytelling an effective marketing tactic. You can leverage it to inform and educate potential buyers about your business and products. In a nutshell, content marketing is more educational than promotional. It’s about empathy.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. One such tactic? Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. B2B influencer marketing. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Content Standard

MARCH 12, 2024

They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact. Fear-based messaging is a tactic best left in the dust with disruptive pop-up ads. Our customers are too evolved to fall for the traps.

Media 95

Media Brand Identity Branding Storytelling 95

Zoominfo

DECEMBER 19, 2018

If you want to be entertained, educated, and learn how to execute to get real results for your business, then hit that subscribe button!” Jon Loomer’s YouTube channel focuses only on advanced Facebook marketing tactics that help experienced marketers. Go check out this channel for in-depth, educational marketing content.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

FEBRUARY 25, 2021

There are a number of effective marketing tactics, but among them, account-based marketing seeks to break down data, technology, and team barriers. HubSpot says it well : “ ABM helps your business work and communicate with high-value accounts as if they’re individual markets. Top-of-Funnel Tactics and Metrics. Trials started.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. 69% of marketers invest in SEO ( Hubspot). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. Marketers are budgeting immediate or long-term tactics. 4 Pivots Companies Are Making in 2020.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? Before you can develop any tactical strategies or marketing messaging, you first need a clear picture of who you are serving and how you provide value to them. Graphic: HubSpot. HubSpot offers 4 questions to help you hone in on GTM: Product-Market Fit.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Navigate the Channel

JULY 13, 2023

“Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. Remember, marketing tactics alone rarely get you market share or make you money, so avoid making those your email marketing campaign goals.

Email Marketing 120

Email Marketing Planning Paid Search Agency Open Rate 120

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Navigate the Channel

JANUARY 8, 2024

What are the reliable tactics that deliver? They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. Video is also a versatile medium for conveying informational and educational content. What’s working? Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

DECEMBER 16, 2021

The process helps you increase brand awareness, educates audiences, and generates trust. Some common lead generation marketing tactics include using CTAs with lead gen forms to get audience contact information and send further emails or promoting gated offers with lead capture forms on social media. What is demand generation?

Lead Gen 75

Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. Are you ready to discover the best B2B lead generating tactics for your company? That’s why we can’t just offer you one or two B2B lead generating tactics and be done with it. HubSpot provides a CRM for free. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! For example, one of the teams in HubSpot's marketing department is the Editorial team, which is responsible for HubSpot's branding.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Strategic-IC

MARCH 5, 2018

3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015. HubSpot are correct in saying that strategy and process are two main contributors to Inbound success. This educates and nurtures the right leads throughout the Buyer’s Journey.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118