Contently

APRIL 4, 2023

Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences. For example, you can upsell current customers by educating them on additional ways they can use your product or service.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Scoop.it

MARCH 2, 2023

Besides, here are 4 more reasons why businesses should care about content marketing: Establish thought leadership Consistently creating and publishing helpful, relevant, and educational content helps customers build trust in your business and establish you as a thought leader.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Ultimately, your title should match the words shoppers use to discover your product and educate them on your product before they get to your page. ????HubSpot

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

SmartBug Media

AUGUST 28, 2019

Educational videos and explainer videos can teach your buyers something new or help them better understand your business and solutions and why they need them—in just minutes. HubSpot research shows that more than 50 percent of consumers want to see video from brands. Video Helps Build Trust. Video Content Is Preferred.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. Invest in Your Education When Luke Summerfield was hired to help develop Savvy Panda’s content marketing strategy, the very first thing he did was to invest in his education.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Method and Metric

JANUARY 3, 2020

SERP features. Over time we’ve seen more and more that Google has introduced new features that tend to keep users on the SERP (Search Engine Results Page), longer and oftentimes, eliminating the need to go any further as the question or query is answered or resolved right then and there. Diversify your content.

SEO 79

SEO Marketing & Strategy SERP Lead Ranking 79

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Acquisition Marketing. Affiliate Marketing. Email Marketing. Partner Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

AUGUST 23, 2019

Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP, when people look up specific terms and keywords. Their blog educates marketers on useful inbound tactics to help them grow their business and drive organic traffic. HubSpot Marketing Blog.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. A simple, free option is HubSpot Marketing Free. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

MAY 27, 2020

Improve your SEO performance or SERP visibility by X%. In my case, I'm using our own HubSpot CRM, but any CRM you're using would work for this task. If you're looking for one now, HubSpot CRM is 100% free forever, no matter how many contacts you're adding. HubSpot CRM. For the outreach part, I also suggest trying Respona.

Lead Ranking 68

Lead Ranking Lead Scoring Blogger Ideal Customer Profiles 68

Hubspot

MAY 30, 2019

For example, an educational PDF about an industry concept would be appropriate for a top-of-the-funnel offer , while a coupon or a demo would be at the bottom of the funnel. That can benefit you in terms of your positioning in the SERPs and, ultimately, your costs. Manage and create separate campaigns for each part of the funnel.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

MAY 8, 2020

Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?", The body of your page is where you’ll educate your audience, so the meta description doesn't need to be lengthy. the two words are bolded in that meta description.

Work Management 99

Work Management Marketing Management SERP Keywords 99

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Pure education. So we made it all about value.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Education Level. Online Advertising: Everything You Need to Know in 2018. Paid Search Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs. Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. It also means your SEO work is never done. Pages can always be better optimized.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

NOVEMBER 28, 2018

The IP address for HubSpot is 104.16.249.5. In fact, it’s become a portal and primary method of research, connection, education, and entertainment in the world. Developers call this plan a wireframe or sitemap (not to be confused with sitemap.XML , which is a file that helps SERPs crawl and find your site). Working with a CMS.

CMS Development 73

CMS Development Marketing Websites Work Management Industry CMS 73

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

MARCH 25, 2020

Discover HubSpot CMS — the first and only combined CMS and CRM that offers the ability to easily build and manage a website optimized for every device and every visitor. These pages publish your business name, address, phone number, and other relevant store information; they also help you rank on local SERPs. Localize your website.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

Hubspot

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. Consistently educating them and helping them solve their problems will build their trust, making it more likely they’ll move to the middle of your funnel when they’re ready.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Hubspot

MAY 7, 2019

These changes reduce bounce rates and increase page rank on Google SERPs. From ad bidding strategy to brand jingles, you’ll find interesting content that helps you think bigger while staying educated on how to leverage Google search for your business. source: Google ). In 2018, Google properties owned over 90% of all searches.

Statistics 98

Statistics Google Click Rate Adwords 98

Moz

FEBRUARY 24, 2021

Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. For instance, once a CMS such as WordPress is learned, that knowledge can be easily transferred to others like Drupal, HubSpot, and so on.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Moz

MAY 1, 2019

Educating the marketing community about SEO is one of our core values here at Moz. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Moz

FEBRUARY 9, 2021

For example, if my keyword is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based on the fact that the URLs ranking are largely informational articles. It’s a good idea to search the query in Google yourself to see how Google is interpreting the intent. Or looking to buy something?”.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Here's what those top checkboxes mean: Clicks: The raw number of clicks from the SERPs. Impressions: The number of times the page showed up on the SERP. How recently have you updated the post?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. In the early years of HubSpot, we were an open book. The opinions we advance outside of HubSpot are infused internally through our open culture and foundational documents like our customer code , which has garnered 1.3

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

Hubspot

DECEMBER 14, 2016

The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. Indeed, only 19% of buyers in a HubSpot Research study said they wanted to talk to a salesperson during the “awareness” stage of their purchase process. Need an answer fast?

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Adwords 28

Hubspot

FEBRUARY 27, 2011

At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. As a marketer, you no longer have to compete with low-quality scraper sites and content farms for high results on the SERP (Search Engine Results Pages). Connect with HubSpot :

Google 28

Google Lead Scoring Lead Ranking SERP 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. For example, an educational PDF about an industry concept would be appropriate for a top-of-the-funnel offer, while a coupon or a demo would be at the bottom of the funnel.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

FEBRUARY 18, 2013

Native advertising, done right, offers valuable, educational, useful information to your customers and prospects. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? The Role of Content in Inbound Marketing.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

MAY 24, 2010

Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. Just like the inclusion of real-time results, it is now more difficult for organic listings to maintain prime spots on the SERPs.

Lead Scoring 28

Lead Scoring Lead Ranking SEO SERP 28

Hubspot

JANUARY 8, 2014

Over the past year, you may have noticed that search engine results pages (SERPs) have increasingly become more visual, with little pictures of the author next to the articles. The focus would be on showing “high-quality” authors in SERPs. What is Google Authorship? Who is showing up? Bottom line?

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Spiralytics

NOVEMBER 20, 2022

Search Engine Marketing (SEM)/Display Advertising: also known as pay-per-click (PPC), this marketing tool refers to advertisements you see on search engine results pages (SERPs), partner websites, and social media platforms. HubSpot Academy. HubSpot is a multi-service platform focusing on marketing, sales, and customer service.

Course 118

Course Training Paid Content Paid Search Agency 118