KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 101

Education Linkedin Practices Best Practices 101

Hubspot

APRIL 21, 2020

In fact, offering free content to your target audience and prospective customers can actually do the opposite. Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Benefits of Educating Prospects with Free Content. Free content builds trust.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Act-On

FEBRUARY 16, 2024

Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Email nurture campaigns help you build affinity with both customers and prospects. If so, that’s a great first step.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

nDash

JUNE 22, 2022

Hey, I’m Jake, a freelance writer in the LA area helping businesses create journalistic-quality content, particularly about finance and sustainability. If your brand wants to become a thought leader and attract more prospects to your website, I can help. I love researching a new topic – and a challenge. Jake Safane.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This makes your customer acquisition more efficient and helps boost overall marketing performance. What are the Benefits of B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Salesforce Marketing Cloud

MAY 30, 2023

Dear Salesblazer: What are the best sales certifications and training to help me advance my career and stand out from the crowd? The same goes for sales training and education. It’s crucial to stay up to date on skills and education (via sales certifications, typically). Have a question? Ask it here.

Education 52

Education Training Communities Cold Calling 52

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. So why should the education sector be any different? We’re here with interactive content for education sector to make things a little easy-peasy for you! Now, how can we use these in the education sector? Interactive content has found its way into our lives. Calculators.

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

Sword and the Script | B2B

APRIL 16, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. You get really intimate with customers and prospects – which sets up your positioning, ideal customer profile and messaging. You get really intimate with customers and prospects – which sets up your positioning, ideal customer profile and messaging.

Startups 100

Startups Peer-to-peer Studies Ideal Customer Profiles 100

Vidyard

MAY 15, 2018

I want to share what’s been working for me and my team over the last little while in the hopes that it will help you be more effective in your role and add more value to your buyers. Take on the role of an educator Consumers are curious. A sales call by any other name… …is dishonest and unhelpful to your prospects.

Education 99

Education B2B Cold Calling B2B Sales 99

nDash

JUNE 22, 2022

Hey, I’m Jake, a freelance writer in the LA area helping businesses create journalistic-quality content, particularly about finance and sustainability. If your brand wants to become a thought leader and attract more prospects to your website, I can help. I love researching a new topic – and a challenge. Jake Safane.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. This means that your digital presence is essential to educating prospects and securing conversions.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Marketing Insider Group

OCTOBER 18, 2023

Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. We’ve found that when your posts are educational and inspiring, your readers are more likely to trust you. However, you might find the site helpful to find links to verified sources.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

The Forward Observer

APRIL 12, 2024

Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners. Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. Zak explains why brains crave the extraordinary.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Vidyard

OCTOBER 24, 2017

KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Marketing Insider Group

FEBRUARY 20, 2023

An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue. Site visitors interested in your company’s products and services are likely to turn into prospective customers. Registration.

Conversion Rate 303

Conversion Rate Conversion Content Traffic 303

Marketing Insider Group

JANUARY 3, 2023

But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Take this further and personalize the onboarding process and content to help bolster customer retention, which leads to the next strategy….

Marketing Strategy 343

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 343

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Oktopost

OCTOBER 8, 2023

To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Source: Wyzowl. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

The Lead Agency

AUGUST 12, 2019

Universities and other higher education providers are continuously looking for new ways to attract students. Students are a great target audience in terms of ROI as they are looking to make a significant investment in their education. The following are some of the most effective ways to market your higher education facility.

Education 48

Education Paid Search Agency Tips Advertising Agencies 48

The Lead Agency

OCTOBER 23, 2019

The higher education system has not been immune to such advancements, and like many other sectors, has diversified into an incredibly complex and large-scale industry. Effective education marketing can help you do just that, assisting your university or college in leaving a lasting, positive impact.

Education 48

Education Advertising Agencies Marketing & Strategy Marketing Strategy 48

Webbiquity

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. More brands are using augmented reality to get prospective customers to check out their new items.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Predictive Response

MARCH 22, 2019

Higher education is one of the biggest industries in the US today. Learn About Your Audience and Prospective Students . Research the audience of prospective followers and students you want to reach. Build a brand for your higher education institution with a formally developed logo, color scheme, and overall aesthetic.

Education 40

Education Ad Building Social Media Newsletter 40

Marketing Insider Group

MARCH 6, 2023

Video content marketing is exactly what it sounds like – companies creating and sharing videos to promote their products and services, educate their audiences, and encourage engagement, with an ultimate goal to increase conversions. Explainer Videos Remember, explainer videos are a great way to educate your audience.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

Terminus , the B2B account-based marketing (ABM) leader, uses video as part of their sales prospecting efforts and saw a 40% higher open rate, 37% higher click rate and 216% higher response rate. HubSpot HubSpot is always on the lookout to help their sales reps book more meetings.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Conversica

MAY 22, 2018

Higher education institutions rely heavily on lead generation tactics – events, social media, web, and print materials – to recruit the right students to their schools. In this Sales Effectiveness Report , we take a closer look into lead follow-up efforts in the education industry.

Education 40

Education Lead Scoring Lead Ranking Leads 40

Square 2 Marketing

FEBRUARY 9, 2024

Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs.

Social Media 117

Social Media Trends Media B2B 117

Stevens & Tate

MAY 1, 2020

.–Central Baptist Village recruited Stevens & Tate Marketing to help improve its advertising strategy, create a comprehensive media plan, and craft its competitive advantages. . Stevens & Tate Marketing helped raise awareness of Central Baptist Village ’s locations in the northwest suburbs of Chicago.

Education 52

Education Planning Ad Building Brand Identity 52

LeadSquared

DECEMBER 20, 2015

4 years ago, when I started my career in marketing, the first client I handled was an online education business. Since then, I’ve worked with dozens of them, and I’ve seen the tough realities of education marketing up close. You can choose the campus you wish to take the tour of, and your preferred method.

Education 52

Education Design Marketing Websites Trigger Marketing 52

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 43

SEM Education Campaigns Long Tail Marketing 43

QuanticMind

SEPTEMBER 12, 2018

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies. Why Use SEM for Higher Education?

SEM 40

SEM Education Campaigns Long Tail Marketing 40

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133