Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Marketing Insider Group

JULY 15, 2021

The “secret sauce” is a specific Twitter event hashtag. By logging onto Twitter, and searching for the Tweetchat’s unique hashtag, we have a Tweetchat event with little effort (and cost) required. The Tweetchat event uses the #BIWisdom Twitter hashtag and brings a bit of branding with it as well.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

KoMarketing Associates

JANUARY 29, 2019

These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. But, what about your existing customer base or those prospects that are already aware of your brand or industry and need more than educational content? Create CTA Banners.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Buzz Marketing for Technology

FEBRUARY 27, 2013

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers. Make them mean something. Be realistic.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

ClearVoice

DECEMBER 26, 2019

Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. So, go ahead, download our hashtag calendar and proactively build content with the days that resonate with you, your brand, and your clients most. Or, you can browse our roundup below.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Stevens & Tate

MARCH 31, 2024

Lead Nurturing: Continuing to educate leads about the company and their pain points, while qualifying them based on their level of interest and need. Using Hashtags on LinkedIn Using hashtags on social media platforms like Twitter, Instagram, and Facebook helps users expand their audience beyond their followers. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.

Education 126

Education Work Management Marketing Management Brand Identity 126

Predictive Response

MARCH 22, 2019

Higher education is one of the biggest industries in the US today. Determine the demographics (age range, gender, location, and even specific interests) of the target audience you want to reach with your higher education institution. Research and Select Appropriate Hashtags ?. Build Your Institution’s Brand .

Education 40

Education Ad Building Social Media Newsletter 40

Marketing Insider Group

AUGUST 7, 2020

In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. Educating your consumer is always a thoughtful thing to do. Speaking of an education, here’s National Geographic’s incredibly detailed infographic on domes. National Geographic: Redefining the Dome.

Content Marketing 344

Content Marketing Work Management Content Marketing Management 344

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their brand voice is light and humorous, while also providing educational captions. Regularly check on posts you’re tagged in to source UGC People are likely already tagging your brand—in a mention or through a hashtag.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. The hashtag #DiorSS21 was used 360 million times among Chinese Weibo users alone. Livestreaming collaborations also can amplify your reach and credibility.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Marketing Insider Group

JANUARY 12, 2021

Social media mentions and hashtags. Digital scribing during educational sessions. They can be featured in educational sessions as speakers and facilitators. Email communications. Splash page on your event website. Event microsite. Logo inclusion in pre- & post-event communication. Branded breakout rooms.

Tips 307

Tips Co-Registration Microsite Pricing 307

Sprout Social

JULY 26, 2021

Crafting a witty Tweet, optimizing your Instagram posts with hashtags or brainstorming copy for Facebook ads may all seem like completely different tasks. For instance, longer captions could work well with informative and educational posts. Instagram Hashtags. Maximum Instagram hashtag limit.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SocialPilot

FEBRUARY 21, 2024

I typically find that these tend to make the most organic influencer partnerships,” says Austen Tosene, an influencer educator and entrepreneur. You need to ensure that you monitor every mention or hashtag related to your brand – the influencer you are looking for could be right in front of you! #2:

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Onalytica B2B

APRIL 26, 2018

Of course, nothing beats being in the room in and amongst the atmosphere, but Onalytica are all about educating and helping the industry to not just do influencer marketing, but to do it well. Collaborate with influencer experts to create some great content that is going to help and educate the industry. 11) Define your audience.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. In the social media world, creating a campaign for B2B brands can be a challenge.

Social Media 98

Social Media Work Management Campaigns Marketing Management 98

Thinkers360

MARCH 22, 2024

Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments. Something that’s a true measure of expertise and hard to fake.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

FEBRUARY 22, 2024

Educate and engage with content marketing Develop high-quality content tailored to the interests and needs of your niche audience to establish authority and position your brand expertise in the space. Share educational content, case studies, success stories, industry insights and solutions to pain points or problems.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

Contently

MARCH 2, 2023

Example : This Reel from Later Media is conversational, informal, and educational. Use descriptive hashtags. Hashtags help get your Reel discovered by people other than your followers. It also uses music, voice-over, and on-screen captions effectively. Shoot the video in portrait mode (vertical) and make it high-resolution.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

MARCH 21, 2024

Review trending UK TikTok hashtags Trending hashtags highlight topics that resonate with UK audiences, giving you insight into which influencers are leading conversations that matter locally. uses specific London neighborhood hashtags to indicate location. Here are a few tips to help you discover the right creator.

Brand Identity 99

Brand Identity Branding Advertising Agencies Work Management 99

Sprout Social

MAY 9, 2022

Short tutorials are one of the best ways to use this platform for educational content. Produce educational content for your audience. While we don’t recommend sticking exclusively to educational content, adding it into your TikTok strategy is a fun way to engage your audience. Create a sponsored hashtag.

Video Marketing 118

Video Marketing Viral Marketing Allocation Trends 118

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 119

Campaigns Work Management Advertising Agencies Social Media 119

SmartBug Media

NOVEMBER 9, 2023

A successful Instagram post includes a strong caption and relevant hashtags, but space is limited. You can use the first comment to interact with users directly, improve engagement with additional hashtags, and grow your reach on Instagram.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Circle Studio

MAY 26, 2022

Users can find videos about anything, including recipes, travel, humor, educational content, and more. It’s a chance to get in front of your prospects and potential talent (who are not necessarily there to engage with B2B companies) to educate, inform, or give them a laugh at the end of their day when they reach for their phone to unwind.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing & Strategy 78

SocialPilot

FEBRUARY 26, 2024

So, sharing relevant educational insights will benefit more than covering every trending topic on the platform. This is done based on the pages, accounts, groups they follow, and the content and hashtags they share. Hashtags can increase discoverability and connect with user’s interest in similar topics and industries.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Webbiquity

MARCH 2, 2021

Other than the educational value, the key reason people attend events—whether online or in person—is to reconnect with industry contacts and meet new people, to make new acquaintances. Both can help you reach new buyers, educate them about your solutions, and generate leads. Events Vs. Content: Commonality. Preferably only one.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Anyword

SEPTEMBER 9, 2022

Use Shareable Hashtags. If you want your post to be seen by as many people as possible, then you need to use shareable hashtags. But what makes a hashtag shareable? First, hashtags that are unique and catchy make for memorable campaigns. There’s a reason wedding hashtags became a trend, right?

Social Media 98

Social Media Conversion Media Tips 98

Sprout Social

FEBRUARY 3, 2022

Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Keep customers informed with an educational campaign. Promoting a #hashtag. SpotifyWrapped (UGC/hashtag campaign).

Campaigns 136

Campaigns Planning Paid Search Agency Advertising Agencies 136

Sprout Social

OCTOBER 25, 2022

Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Fret not, my fellow marketers, the hashtag is alive and well. If you’re choosing relevant, brand-applicable hashtags, they’re a surefire way to increase impressions on your posts.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

ClearVoice

FEBRUARY 7, 2022

The company hopes to provide teens with a well-rounded education about tire and driving safety by inserting digital billboards in ‘The Sims’ video game. . Michelin hopes its desire to provide a well-rounded education to teen drivers through video game advertising doesn't come up flat. marketing Click To Tweet.

Trends 131

Trends Campaigns Planning Trade Show 131

CoSchedule

JANUARY 27, 2023

National Geographic’s Educational ‘Heroes of the Oceans’ Campaign NatGeo’s mission is to educate and encourage change in its audience’s behavior. Visual storytelling is strong — use it to educate, entertain, and inspire change. Source On Instagram, too, Chewy shares educational content. The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClickDimensions

MAY 17, 2023

Whether that is educational or entertainment-based value, every company has a niche market. Try experimenting with different hashtags, posting less or more frequently, and alternating your copy or posting time to see what generates the most engagement. Happy Marketing!

Social Marketing 105

Social Marketing Marketing Strategy B2B Marketing Marketing & Strategy 105

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Within Facebook and Twitter, you can adjust for your posts to target the following criteria: gender, relationship, status, education level, age, location, language, interests, and post end date. If you’re having trouble thinking about what to post, consider content that is educational and fun. Choose the Most Engaging #Hashtags.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Envy

AUGUST 2, 2022

Establish Your Target Audience - Say Hello To Your Hashtag Strategy. Is it just purely entertainment they look for or are they looking for more educational content? Hashtags are arguably the best way to target them. Finding your audience on TikTok is simple, when done correctly. Trending Sounds Are Key.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 118

Sprout Social

DECEMBER 2, 2020

Facebook collects a lot of data about its users including demographics, education level, interests, hobbies and more. Master the art of hashtags. Hashtags are one of the most effective ways to increase visibility for your posts on Instagram. However, not all hashtags are created equal. Invest in Facebook ads.

Social Media 124

Social Media Media Viral Marketing Demographics 124