New rules for bulk email senders from Google, Yahoo: What you need to know
Martech
DECEMBER 6, 2023
This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.
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