Marketing Interactions
OCTOBER 8, 2020
Jay Baer , founder of Convince and Convert, agrees: “Sales reps need to know that buyers will get educated before they spend money, period. Sales has the opportunity to DO that education via content…”. (He Samantha Stone , Founder, Marketing Advisory Network adds: “Never think of content as a way to generate a lead.
Marketing Interactions
APRIL 21, 2017
If I have to make an educated guess, here’s where I think this shift is coming from. And – 94% of respondents gave the most credence to peer reviews and user-generated content. And – 68% of respondents gave more credence to peer reviews and user-generated content, but 87% of buyers give more credence to industry influencer content.
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Marketing Interactions
FEBRUARY 17, 2020
Even if we look just at demand generation, marketers say content is much more effective in the early stages than it is at the mid and late stages of the buying process. Marketing Content: Educational content that primes buyers to recognize the problem; the value of solving it; and what that might look like for them. Driving adoption.
Marketing Interactions
NOVEMBER 2, 2021
This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation. If they’re self-educating about the problem, they’re at the beginning. They will need to get these answered, as well. Context is critical for buyer enablement.
Marketing Interactions
JUNE 23, 2017
Seeing both sides of a pain point is helpful when generating content to address a buyer persona’s needs. But it’s critical to understand how keyword usage will change during the buying process as your customers become more educated about solving their problem and about the class of solution you provide. Orientation.
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