NetLine

APRIL 23, 2024

Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Research from Ascend2 found that aligning sales and marketing was one of the primary goals of using intent data for 45% of B2B and B2C marketing professionals surveyed.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. This has made for a challenging 2023.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. And yet, in our recent customer benchmarking survey, The State of Marketing in Microsoft Dynamics Today , there were some surprising results related to cross-selling and upselling marketing efforts.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 And 42 percent of respondents to Chief Marketer’s 2019 B2B Marketing Outlook survey said their martech budgets would increase this year. The rapid growth of martech. Martech’s ecosystem is growing rapidly.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Martech

APRIL 5, 2022

Forrester ). Quantilope ) Gen Z in particular expects brands to have diverse senior leadership (53%), donate to organizations promoting diversity & inclusion (47%), and provide a space for educational resources (47%). It also drove the second-highest launch sales in history for Nintendo Switch. Processing.Please wait. Deloitte ).

Business 115

Business Loyalty Paid Search Agency Acquisitions 115

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. Currently, just one in five organizations effectively personalize their content at scale. But too often this isn’t the case.

Organization 105

Organization Personalization Effectiveness Forrester 105

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. The same survey found that four out of five decision-makers anticipate a positive impact on their businesses within two years of implementing genAI.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

Outreach

NOVEMBER 30, 2021

In August 2021, Outreach commissioned Forrester Consulting to conduct a survey of 212 sales leaders representing more than twenty industries at companies with headquarters in the UK and North America. Forrester found that only 43% of respondents are forecasting within 10% accuracy.

Forecasting 52

Forecasting Forrester Budget Programs Outreach 52

ClickZ

SEPTEMBER 27, 2019

A 2018 Content Marketing Institute survey revealed that only 46% of B2B marketers felt their marketing and sales teams were highly aligned. Only 6% of companies that responded to the survey had a sales enablement platform while another 5% had a sales enablement platform plugged into their CRM. Source: Percolate. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech

OCTOBER 1, 2022

consumers, a long time to become educated about the fact that brands engaged in granular tracking of online behavior, using the data gathered for marketing purposes or even selling it. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). But with big data comes big responsibility.

Privacy 110

Privacy Paid Search Agency Ad Exchange Transparency 110

Golden Spiral

APRIL 18, 2019

platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons. member-only events twice per year featuring health IT educators and networking opportunities. Healthcare’s Most Wired Survey. an interactive facility for events, open-source community tools, and education.

Work Management 102

Work Management Marketing Management Research Organization 102

Vidyard

NOVEMBER 30, 2018

An EY Global Consumer Banking Survey found that customers cited their experience with financial service providers as their top reason for opening a new account or starting a new service. They knew that they could better educate, connect with, and highlight what they do through video. Video is a great way to do that.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

Sword and the Script | B2B

SEPTEMBER 24, 2020

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The publication surveyed 212 B2B professionals and found 68% say the B2B sales cycle has increased compared to a year ago.

Sales Cycle 57

Sales Cycle B2B Sales Studies B2B 57

Martech

FEBRUARY 25, 2022

The next stage — the middle of the funnel — is the ideal place to engage and educate these buying groups. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Source: Nirosha Methananda. Why we care.

Account Based Marketing 110

Account Based Marketing Top of Funnel ABM Buy 110

Vidyard

APRIL 28, 2017

Conduct surveys, interviews, and ask support agents and salespeople – make sure that you’re answering useful questions before you invest your time. Help becoming more educated. Cengage , an education services platform and Vidyard customer, has done an excellent job of building out a very solid library of on-boarding videos.

Paid Search Agency 110

Paid Search Agency Video Marketing SMS Knowledge Base 110

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. For instance, if you’re targeting customers still in the awareness stage, you may want to focus on educational content and answering frequently asked questions.

Marketing Analytics Tools 126

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 126

Sales Engine

AUGUST 24, 2015

In fact, a recent Contently survey revealed that 73 percent of companies are developing content to increase their branding and awareness while 45 percent had a goal of increasing their thought leadership positions. Then they would invite those vendors in and the sales cycles would begin. Now it’s not that way.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. Customer satisfaction survey data. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. How to get started. Customer Effort Scores (CES).

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Content Standard

NOVEMBER 19, 2018

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. Post-purchase campaigns should be a mix of educational content and promotional content. Image attribution: Brooke Cagle.

Ad Building 80

Ad Building Forrester Content Storytelling 80

Martech Advisor

NOVEMBER 28, 2019

According to a recent Forrester Consulting study, commissioned by Infogroup , “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of marketing organizations—96 percent, in fact—have had campaigns negatively affected by data pollution. Compiling and organizing collected data.

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Mereo

JULY 27, 2022

In Consumption Economics: The New Rules of Tech , only 14% of surveyed business executives rated their software installations as “very successful.” As it is, according to Forrester Research , B2B buyers believe only 8% of salespeople are focused on driving valuable end results. A purchase alone does not guarantee this.

Sales Cycle 36

Sales Cycle Marketing Management Lead Ranking Organization 36

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers know they need to deliver a high volume of quality, relevant content to enable prospects to self-educate and progress through the buyer’s journey.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Content4Demand

MARCH 24, 2021

McKinsey surveyed buyers during the pandemic about identifying, evaluating, placing orders and re-ordering with new suppliers to determine how they would prefer to interact with suppliers. As for in-person business meetings, some recent in-person conferences indicate that demand will bounce back. Chart courtesy of McKinsey & Company.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

ANNUITAS

DECEMBER 11, 2014

According to the Fournaise Group , 80% of surveyed CEOs have stated they have lost faith in their CMOs. Forrester released a report this year that showed that 96% of CMOs either agree or strongly agree that “the breadth of skills needed to succeed in marketing has increased dramatically”. Investing Wisely.

CMO 100

CMO Peer-to-peer Lead Scoring Lead Ranking 100

Albert

AUGUST 10, 2018

According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. And while AI has potential uses in fields as diverse as healthcare , education , and software development , it’s particularly well-suited to the world of marketing.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Outreach

OCTOBER 19, 2020

According to Forrester, B2B buyers in particular have interactions with an average of nine different roles before they make a purchase. Feedback can take the form of general customer happiness surveys, but you can also deploy a more metrics-driven approach to customer feedback using sales software.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Outreach SMS 52

NetLine

JUNE 21, 2022

It is based on filtered stats pulled from survey data rather than more reliable, honest, unfiltered, first-party behavior. . According to Forrester Research , companies with superior lead nurturing strategies generate 50% more sales-ready leads at 33% lower cost. . Requests by Industry Over a 6-Month Period. Government. Agriculture.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

DotDigital

JUNE 14, 2021

Zero-party data, as defined by Forrester, refers to explicit data a customer intentionally and proactively shares with you. Using surveys, forms, and preference centers , you can easily and regularly collect explicit data from your contacts. What does it mean for you? We’re yet to know exactly what the impact will be.

Privacy 98

Privacy SMS Opt-out Open Rate 98

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Brandpoint

FEBRUARY 27, 2019

A ligned organizations achieve an average of 32 percent annual revenue growth , while less aligned companies reported an average 7 percent decline in revenue ( Forrester Research ). Today , the buyer self-educate s and engages with digital content before conversing with sales. Read more: How Does Content Marketing Drive Sales?].

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Allocadia

APRIL 26, 2019

The difficulty to align marketing metrics with business priorities was highlighted in the 2018-2019 Gartner CMO Spend Survey. With this information, you can make an educated decision on where to reallocate budget. Marketers are increasingly asked to prove their impact. But how can they do this? MPM is the answer to your problems.

Planning 40

Planning Work Management Marketing Budget Budget Programs 40

Allocadia

JANUARY 17, 2019

The difficulty to align marketing metrics with business priorities was highlighted in the 2018-2019 Gartner CMO Spend Survey. With this information, you can make an educated decision on where to reallocate budget. Marketers are increasingly asked to prove their impact. But how can they do this? MPM is the answer to your problems.

Planning 40

Planning Work Management Marketing Budget Budget Programs 40