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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth. Don’t make your buyers feel constantly sold to.

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Why Connected TV Advertising Is Key in Your Brand and Demand Strategy

Madison Logic

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

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Interview with Zontee Hou

Onalytica B2B

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. As a consultant with Convince & Convert and with my own company, I now get to bring that hands-on experience to industries ranging from financial services to higher education to software. Start there.

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The Future of Content Marketing Isn’t Content Marketing

Contently

While the Google trends chart is very useful when you’re making the case for content marketing, it’s not nearly as telling as a different chart from Forrester, which maps the hype cycle of marketing technologies. Look where content marketing falls—smack dab in what Forrester calls the trough of disillusionment.

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

And be sure to check out the impressive B2BMX agenda to find the sessions that focus on your favorite topics to stay on top of what’s happening. The stunning surroundings and impressive amenities at the Phoenician in Scottsdale, Arizona, are just the icing on the cake. Wednesday, March 1, 10:45 a.m. to 11:15 a.m.

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The yin and yang of martech

ClickZ

For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. The dollar amounts are impressive. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question. billion, by 2023.

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How do Influencers Impact the Media Agenda in AI?

Onalytica B2B

Impressions generated by Global Media Mentions. Conner Forrest. From these, we identified the Top 50 Media Outlets on AI by potential impressions of their AI content on social (number of tweets on AI over the past 6 months x the handle’s reach). Sandra Wachter. SandraWachter5. 149,022,652. Kai Fu Lee. 106,561,914. 30,597,334.