PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Marketers know they need to deliver a high volume of quality, relevant content to enable prospects to self-educate and progress through the buyer’s journey.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. BigMarker) Educational webinars are the most popular type. PwC) Customers are 2.4x

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Become an industry leader through education. Recommended Resources from B2B Marketing Experts. Ardath Albee. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Marketo's Modern B2B Marketing. Eccolo Media 2008 B2B Technology Collateral Survey. Each content resource you develop should be aimed at educating both them and you. Eccolo Media 2008 B2B Technology Collateral Survey. We’re educating not selling!

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Metadata

MARCH 18, 2021

The first one was an educational technology idea. So education was the only thing we wanted to solve at the time. I think a big piece of it is like helping and educating customers about what the category means. Gil Allouche: Tar Tap become Marketo, right, eventually? Ilya Volodarsky: Yeah, great question.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52