Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

SmartBrief - Marketing

JANUARY 9, 2024

In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences. In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Litmus

JULY 28, 2022

Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. Karelle Gordon – Marketing Director, Education, Fortune Media. Kason Morris is the Head of Learning Experience Design at Salesforce. GET TICKETS. Kason Morris.

Peer-to-peer 80

Peer-to-peer Thought Leadership Co-Registration Creativity 80

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Because 97% of buyers are turning to social media to research brands before buying.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hinge Marketing

JUNE 7, 2021

On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . The top negative impacts center around the loss of in-person meetings and events and their corresponding affect on business development and company management.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Strategic-IC

APRIL 6, 2022

They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. In this article, we’ll look at the benefits of personalization, some best practices, and more. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

EveryoneSocial

APRIL 12, 2021

If you have been on LinkedIn for some time now, you might remember that in the early days the social platform was primarily used as an online resume. But over the years, LinkedIn has not only become a way to get hired or find talent but to build a professional network and a personal brand.

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Linkedin Optimization 125

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. But, executing flawless events as part of your pharma product launch strategy requires extensive planning, resources, and experience. An interactive and personalized event app can boost engagement for all activities.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Valasys

NOVEMBER 8, 2023

When you build strong relationships with your customers, you’re not only fostering brand loyalty but also gaining social credibility, which can make it easier to earn the trust of even more clients. Personalize Your Communication You wouldn’t speak to a long-time friend the same way you would to a stranger, right?

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

EveryoneSocial

OCTOBER 27, 2022

Every employee can be an influencer because everyone has a network — whether it’s 100 people, 1,000, or more. Specifically, social media imposter syndrome. What is Social Media Imposter Syndrome? It’s essentially a fear that you’re not good or talented enough and your peers are about to realize it.

Social Media 60

Social Media Peer-to-peer Media Training 60

Thinkers360

APRIL 7, 2024

He is featured in Thinkers360’s annual leaderboards: Top 50 Global Thought Leaders and Influencers on Education 2024 , Announcing the Thinkers360 Top Voices APAC 2023 and Top 50 Global Thought Leaders and Influencers on Health & Safety 2022 among others. Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

SmartBrief - Marketing

JANUARY 9, 2024

In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences. In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Pam Didner

JANUARY 5, 2020

A large part of your career trajectory should be achieved through ongoing education. One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Oracle Modern Business Experience. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Some of our top-performing content on social media has been off the cuff posts from sales, engineering, and client success managers! What Are Employee Content Creators?

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Hubspot

MARCH 22, 2023

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants?

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

SmartBrief - Marketing

SEPTEMBER 29, 2023

Claire discusses how women entrepreneurs can achieve success in an exclusive Q&A and advises them to know their value and leverage relationships to build a strong network of mentors and role models. Be open to the experiences presented to you and the knowledge you’ll gain. This post is sponsored by Adobe. Seek to understand.

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager. .

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Biznology

DECEMBER 7, 2021

This can start with leaders committing to personal up-skilling. From a personal perspective, this can be a route to improve job opportunities. From a personal perspective, this can be a route to improve job opportunities. Engaging in formal business education presents opportunities for professional networking.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. And then I remembered a lesson from my own disability experience.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Hubspot

JUNE 29, 2023

This helps you achieve increased productivity, makes you less stressed, and gives you enough time for your personal or family life. Paul Moss, Founder of HeyDriver and a 14+ years insurance veteran, says, “There is a lot of cheddar to feed the mouths of insurance professionals.” He adds that the industry is easily accessible to anyone.

Peer-to-peer 66

Peer-to-peer Ad brokers Burn Rate Budget Programs 66

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Social Media 84

Social Media Work Management Marketing Management Service 84

SnapApp

FEBRUARY 28, 2018

There’s a lot wrapped up in these decisions, and the way you approach your personal branding impacts both your employer’s success and your long-term individual career trajectory. . Let’s take a deeper dive into how to shape a powerful personal brand — without selling out. . Why Personal Branding Matters.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Valasys

JANUARY 15, 2024

It promises to revolutionize industries, personalize experiences, and unlock unprecedented insights. It promises to revolutionize industries, personalize experiences, and unlock unprecedented insights. Data AI: Grappling with Challenges The allure of Data AI is undeniable.

Trends 45

Trends Ethics Allocation Peer-to-peer 45

Marketing Insider Group

JANUARY 11, 2021

Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Adobe Experience Cloud Blog

MAY 30, 2017

It focuses on delivering a personalized and authentic experience that stems from trust and commitment. Employee advocacy allows you to fast forward your social media marketing strategy by empowering employees to share organic content across their personal profiles, in turn, driving brand awareness , engagement, and lead generation.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Oktopost

JANUARY 2, 2023

Employee engagement is a measure of how satisfied and motivated your employees are with their responsibilities, compensation, benefits, and overall work experience. In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies.

Social Media 62

Social Media Media Peer-to-peer High Quality Lead 62

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ANNUITAS

FEBRUARY 4, 2016

It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. Internships provide the opportunity to make professional connections, network, and potentially find an employer to hire you full-time after graduation. 3 Tips to Get the Most from an Internship: 1.Be

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ClearVoice

JULY 16, 2020

Teamlancing is the future of freelancing, defined as “the practice of collaborating with a networked team (or networked teams) of freelancers to achieve a common goal.” Your teamlancing ecosystem must represent a wide range of experiences, skills, and perspectives if you want to deliver the best results.

Generation 128

Generation Peer-to-peer Paid Search Agency Work Management 128

Influitive

OCTOBER 26, 2015

After joining the referral program, customers are provided with a personalized link to share with their network. Personalized join links also make it easy for customers to promote the program to their peers and get the credit for any new business they bring you. Referral programs come in all shapes and sizes.

Budget Programs 100

Budget Programs Examples Peer-to-peer Lead Ranking 100

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. Yes, there are some key ingredients like patience, persistence, persuasion and hard work. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

SmartBug Media

JANUARY 30, 2019

As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence. If you don’t care about your career or personal success, then stop reading. Those days are over. This is your elevator pitch.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. You won’t believe number three…OK, there is no number three. And this is not a listicle. That actually kind of makes sense.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ConvertKit

AUGUST 7, 2020

Sharing family photos, personal updates, and fun Story polls might give you a thrill—and maybe even juice your engagement numbers for a short period—these types of content don't really help with business growth. Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. So how do you get started?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

EveryoneSocial

MAY 19, 2022

Want your people to tell their networks how much they enjoy working for you? Before you start encouraging employees to post about the company on social media, ensure they have good things to say. It’s called the mere exposure effect , and it explains why we’re more likely to buy products from companies we’re familiar with.

Brand Identity 52

Brand Identity Branding Peer-to-peer Content 52

EveryoneSocial

JANUARY 26, 2021

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63