Vidyard

OCTOBER 14, 2014

Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. Marketing and sales teams across all industries are now using online video to engage and educate their customers and walk them through the buying journey,” said Michal Litt, CEO and Co-Founder of Vidyard.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Vidyard

OCTOBER 14, 2014

Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. “Marketing and sales teams across all industries are now using online video to engage and educate their customers and walk them through the buying journey,” said Michal Litt, CEO and Co-Founder of Vidyard.

Analytics 51

Analytics Video Marketing Salesforce.com Marketing Automation Services 51

The Effective Marketer

MARCH 10, 2011

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. I know these companies well.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. The Innovation Showcase will take place at 5:30 p.m. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

OCTOBER 14, 2014

Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. “Marketing and sales teams across all industries are now using online video to engage and educate their customers and walk them through the buying journey,” said Michal Litt, CEO and Co-Founder of Vidyard.

Analytics 50

Analytics Video Marketing Salesforce.com Marketing Automation Services 50

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Batista is the Content Marketing Manager at Oracle Eloqua. Follow Amanda on Twitter @AmandaF_Batista. About the Author: Amanda F.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Eloqua Work Management 48

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 47

Top of Funnel Eloqua Peer-to-peer Budget Programs 47

Vidyard

APRIL 15, 2015

Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects. “Video is a critical asset for today’s marketing and sales organizations. .”

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

Modern marketers have realized that video engages audiences like no other medium, and sales teams are increasingly using video to educate and nurture prospects. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketing and sales teams drive results and ROI with online video content.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh. As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. Specifically, Oracle has started to encourage its employees to use Twitter to engage with prospects in meaningful, helpful dialogue during the sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Convince & Convert

OCTOBER 2, 2013

For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Joe is also founder of Content Marketing Institute , the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. “Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. “Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

They use video at every stage of the buying cycle to engage, educate, qualify and convert business. Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Conversica

OCTOBER 3, 2018

FOSTER CITY, CA—October 3, 2018— Conversica , the leader in conversational AI for business, has added an Admissions Assistant for higher education to the company’s portfolio of virtual assistants powered by conversational AI. Additionally: 37 percent of educational institutions made only one or two attempts to contact a lead.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

Convince & Convert

MAY 18, 2012

If your company sucks, Twitter’s not your problem. So, one day you created a Twitter account and you had zero followers, and today you have a Twitter account and you have a kajillion followers. One, I was fairly early in Twitter, not super duper early like Brogan , but pretty early and being early helps.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Industrial Marketing Today

MAY 11, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Hubspot

SEPTEMBER 14, 2012

Now they can make educated inventory decisions. One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Most of our employees actually have @HubSpot in their Twitter bio. But even if 99% of people despise it, who cares? Now they know.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Heinz Marketing

AUGUST 3, 2020

You can find something to engage with every time you open LinkedIn or Twitter, really. It was helping people, educating them. Then there was a whole group of technology companies that came up around that that really got into marketing automation, social listening, the Marketos and Eloquas and Sysomos and those companies.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. The data has to flow back and forth and not dirty up the pipeline with raw leads.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JULY 28, 2011

Steve Woods is co-founder and CTO of Marketing Automation provider Eloqua. Steve is also the author of the book the Digital Body Language , the Digital Body Language Blog and the user-community blog Eloqua Artisan. Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. So if that channel happens to be Twitter or your blog or Facebook, they’re not getting their fair shake when you look at the numbers. Daniel: Definitely. Let me give you an example. They left their information.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Convince & Convert

MARCH 18, 2016

And it’s really great for quickly and easily generating leads and then tying those leads into whatever marketing automation system you might be using today: Marketo, Pardot, Eloqua Oracle, Infusionsoft, MailChimp, whatever you’re using, Uberflip can hook you up. I know that this prospect uses Eloqua.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Advocate marketing solution Influitive uses videos throughout their website to educate visitors about advocate marketing, explain their offering, and highlight happy customers. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Landing Pages 1.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Marketing Insider Group

JUNE 9, 2011

It starts by educating and evangelizing the need across our business to become customer-first marketers and employees. I would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. We need to solve their biggest pain points, problems and challenges. What do you think?

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content 100

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

ANNUITAS

JULY 17, 2012

Today’s buyer wants to self-educate and is not interested in engaging with sales until he has a clear understanding of the problem(s) and how to solve them. To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

ANNUITAS

JULY 17, 2012

Today’s buyer wants to self-educate and is not interested in engaging with sales until he has a clear understanding of the problem(s) and how to solve them. To be a part of the conversation, sales people today must be present when and where the buyer is learning and provide relevant content to support the buyer’s education process.

Eloqua 100

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services 100

Content Standard

NOVEMBER 3, 2015

These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. We educate our prospects with personalized, relevant email content, reaching them at exactly the right time with automation.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. We educate our prospects with personalized, relevant email content, reaching them at exactly the right time with automation.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Hubspot

AUGUST 21, 2012

The blog is a good blend of product content and educational material. Intercom's blog does an adept job at creating content that simultaneously educates readers about strategies and best practices as well as explaining in a non-intrusive way how its product fits into that strategy. Eloqua's Amazing Infographics. Visual Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40