Industrial Marketing Today

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Manufacturing Infographics for Content Marketing

Industrial Marketing Today

If done right, they can be very effective in content marketing for manufacturers and industrial companies. For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Videos that are non-product oriented. Infotaining” stuff. Browse more infographics.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. The success of outbound marketing does make sense in this context.