The Effective Marketer

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What’s Wrong with Marketing Education?

The Effective Marketer

If your current educational institution is not including the list above in your marketing curriculum, you have to either a) tell them to read this blog or b) learn it on your own. Good luck!

Education 100
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Guidelines for a Content Marketing Audit

The Effective Marketer

Educate and Train. It also shows how you can perform a content marketing self-audit and score your organization based on the different elements that define content marketing maturity, namely: Organizational Structure. Internal Resources. External Resources. Measurement. Drive Organizational Change and Transformation.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services.

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How to Include Webinars in Your Content Plan

The Effective Marketer

What: Educational (non-product). Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face. Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell). And these are just a few examples.

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Content Marketing Starts With Your Brand

The Effective Marketer

You’re not doing passive marketing anymore, you’re actively seeking out, enticing, educating, and engaging your audience. Every now and then you refer back to those branding guidelines that tell you the correct position for your logo and the approved color scheme. Fast forward to today. You are creating content.

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When Inbound Marketing Goes Wrong

The Effective Marketer

Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. Enables A/B testing beyond landing pages. Creates new landing pages easily.

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The Fun Theory: How to Change Behavior

The Effective Marketer

Can you make something fun that will entertain and educate them? The videos on their website (embedded below) are some great examples of what they mean. How are you changing your customers and your prospects behavior? And how about your staff or your company’s employees? Some food for thought.