Education Related Topics 
Industrial Marketing Today
APRIL 21, 2010
How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
Industrial Marketing Today
JULY 18, 2019
I do spend quite a bit of time educating my prospects and clients about inbound marketing. Conversations about inbound marketing for manufacturers invariably leads to several questions and/or concerns. I’ve published several articles on inbound and industrial content marketing in the past.
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Industrial Marketing Today
MAY 1, 2015
They want to educate the market about their solutions and in the process create “thought leadership.” Manufacturers, distributors and engineering companies want to jump into industrial content marketing because they’ve read the buzz about its effectiveness in generating high quality leads for selling solutions.
Industrial Marketing Today
APRIL 26, 2010
Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. The old ways of pushing out content is no longer effective. Content Marketing’s slogan is – “Don’t pitch. Don’t sell. Don’t interrupt.
Industrial Marketing Today
FEBRUARY 25, 2011
These videos can inspire young people to pursue an engineering education and make a rewarding career out it. They would make any engineer feel proud of the work that they do in shaping communities and affecting people’s lives on a daily basis.
Industrial Marketing Today
APRIL 2, 2012
For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. In the early stages of lead generation, you are primarily dealing with “suspects” – people who you have not yet qualified as prospects or leads.
Industrial Marketing Today
MAY 7, 2012
It’s a fine line between educational and promotional content. Use your content to raise relevant questions and increase their awareness of problems/risks/opportunities to persuade them to take action now. See Problem-centric Industrial Marketing ).
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