Everything Technology Marketing

JULY 17, 2013

The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. The firm that does the best job educating them is often the one that wins the business. Content is king. Why, you ask?

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Everything Technology Marketing

NOVEMBER 11, 2013

Educate me with new ideas or perspectives Producing educational content for your audiences pulls a lot of marketing weight -- and it contributes to sales, too. You can think of these three factors as a checklist to meeting professional services buyers’ true expectations. And that’s because it’s exactly what you’re doing.

Work Management 100

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Everything Technology Marketing

JULY 2, 2012

2 Thought Leadership & Market Education The next highest ranked content marketing goal is thought leadership and market education with 50 percent of responses (up from 37 percent in last year's survey). In other words, lead generation is the ultimate promise of content marketing. #2

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Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing?

Marketing Report 100

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Everything Technology Marketing

APRIL 15, 2012

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy.

Webinar Metrics 100

Webinar Metrics B2B Marketing B2B Case Study 100

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. This has profound implications on marketing and the way companies engage with prospects.

Marketing Automation Services 100

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Everything Technology Marketing

JANUARY 1, 2011

Our B2B marketing community agrees that providing sales with not only the right leads, but compelling content, sales tools, and education is going to be more critical as a competitive weapon in 2011. Your competitors are catching up on the latest lead generation and nurturing tactics.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100